DISH Network® Introduces More Affordable Solutions for the Digital Transition

Wednesday, August 20th, 2008
DISH Network logo

$9.99 Programming Package and $40 Coupon-Eligible Converter Box Now Available

ENGLEWOOD, Colo. — DISH Network Corporation (Nasdaq: DISH), the digital transition leader, today announced two more affordable solutions for consumers affected by the upcoming digital transition. The TR-40 CRA by DISH Network, an entry-level, digital-to-analog converter box, is now available for sale nationwide at, by calling 1-888-638-9912 or via participating DISH Network retailers. Additionally, consumers may opt to sign up for DISH Network’s recently-introduced American or Latino Welcome Packs, featuring 20 popular channels for less than $10 per month.

The TR-40 CRA qualifies for the National Telecommunications and Information Administration’s TV Converter Box Coupon Program; coupons may be ordered by visiting The box, available for a limited time only while supplies last, is priced at $40 and is free when a government coupon is applied.*

“We made a commitment to sell a $40 coupon-eligible converter box — making it free when a government coupon is applied — and are delivering on that commitment with our entry-level TR-40 CRA,” said Tom Stingley, executive vice president of Sales and Distribution for DISH Network. “Our digital-to-analog converter boxes, along with the $9.99 programming package solutions, are additional ways DISH Network is making high quality TV more accessible to consumers nationwide.”

The TR-40 CRA adds to DISH Network’s lineup of digital-to-analog converter boxes, and features a unique analog pass-through feature; an easy-to-follow setup wizard; an electronic program guide with up to seven days of program listings; parental controls; program search; auto tune timers for program recording on a connected VCR; closed caption support; a remote control; and signal strength screen pop-ups that can troubleshoot lost signals.

Consumers can also prepare for the digital transition by subscribing to pay television. DISH Network offers numerous programming packages to suit a variety of preferences and budgets, including the lowest all-digital price every day and premium, high-quality products at non-premium prices. The new DISH Network American and Latino Welcome Packs boast a line-up of 20 top-rated channels and are affordably priced at $9.99 per month ($14.99 with local channels where available). Or for as little as $19.99 per month (additional $5 for local channels), DISH Network customers can subscribe to the DishFAMILY package and receive over 40 popular channels, plus free installation and activation.

Those looking for the best high definition programming and service in the industry will enjoy DISH Network’s new TurboHD programming packages, the only all-HD packages on the market, starting at $24.99 per month. TurboHD is available in three separate tiers and includes special “turbo-charged” features and benefits such as DISH Network’s award-winning and industry-leading technology, the highest quality HD available including 1080p resolution where available, and the most-watched HD channels that may be viewed on any TV — analog, digital or high definition.