Ten million Freeview Play users in the UK

Wednesday, October 27th, 2021 
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Freeview Play hits 10 million users

Freeview has announced that its on demand platform Freeview Play is now used in over 10 million homes.* This follows over 14 million sales and cements its position as the fastest growing TV platform in the UK.

Launched in 2015, Freeview Play has gone from strength to strength. The continued growth of Freeview Play users is testament to its offering and the strength of its content, despite the increasing global competition for viewers.

Home to both live and on demand TV, Freeview Play viewers can enjoy the biggest box sets, without missing out on any of those must-watch live TV moments. From gripping dramas such as Vigil and Help to the most talked-about moments from the likes of Love Island, Strictly Come Dancing and The Great British Bake Off.

Freeview Play is built into the majority of new TVs and available to viewers for free, with no monthly fees or joining costs. The platform provides over 80 live TV channels alongside 10 on demand players; BBC iPlayer, ITV Hub, All 4, My5, UKTV Play, CBS Catchup Channels UK, Horror Bites, POP Player, STV Player and BBC Sounds.

The platform has over 30,000 hours of on demand TV. Users can explore the full range of content via the universal search function and a carousel of content recommendations on Explore Freeview Play, available at Channel 100.

Neema Shah, Head of Marketing at Freeview Play commented “Our incredible growth over the past few years reflects the incredible content we have available. There has never been more choice in subscription-based streaming platforms, and yet it’s clear that Freeview still offers something unique for viewers. Freeview Play gives viewers the flexibility to get the most out of both worlds, all at no extra cost.”

The announcement comes as Freeview launches a new flagship TV advertising campaign, which introduces two hilarious Alien characters to our screens. Featuring award-winning talent in Samantha Spiro (Sex Education, Ridley Road) and Jamie Demetriou (Stath Lets Flats, Fleabag), this multi-channel TVC further demonstrates the breadth of content and quality programming available to viewers.

The ad campaign will run from 26th October, with a 60” ad across live TV, as well as shorter cuts on BVOD (ITV Hub and All 4), and VOD (YouTube and Facebook).

* Users calculated over a three month period

Links: Freeview