LG to Launch First DivX Certified® DVD Player from a Major Manufacturer Capable of Playing HD Video

Innovative “Floating” Player Lets Consumers Enjoy HD Content on Standard DVD Device

SAN DIEGO & SEOUL, Korea — DivX, Inc. (NASDAQ: DIVX), a digital media company, and LG Electronics, Inc. (KSE: 066570.KS) today announced the DivX Certification™ of a new DVD player from LG capable of playing high-definition DivX® video.

Incorporating a stylish and sleek design capable of being mounted on a wall, LG’s new DivX Certified® DVD player, the DVS450H, allows consumers to play their personal libraries of high-definition digital content. With this device, consumers can enjoy high-definition DivX videos burned to DVD’s or stored on USB flash drives. Typical HD video requires a considerable amount of digital storage space, but DivX HD video provides a superior media experience by maintaining the highest visual quality while significantly reducing the digital file size of the video. Using DivX technology, a full-length high-definition movie is able to fit onto a standard DVD.

“The demand for products that play DivX video has continually driven us to produce solutions that maximize this high-quality experience across a range of product categories,” said Dan D.H. Koh, Head of Marketing Strategy Team in LG Electronics’ Digital Media Company. “Incorporating support for high-definition DivX video on this DVD player illustrates this in a significant way. We are committed to bringing our customers the very best entertainment solutions and are pleased that working with DivX fulfills this vision.”

“Bringing high-definition video to LG’s newest DVD player illustrates our mission of enabling a high-quality media experience across any device,” said Kevin Hell, Chief Executive Officer, DivX, Inc. “This new player from LG simplifies the consumer transition to HD entertainment by providing a high-definition experience on a familiar DVD platform. We are delighted to work with LG in bringing consumers a premium solution for their digital content.”

Products that bear the DivX Certified® logo have undergone a rigorous testing program to ensure a high-quality DivX media experience, including reliable video playback, interoperability with other DivX Certified devices and the visual quality that users expect from DivX.

LG is a major manufacturer across consumer electronics product categories who has embraced DivX Certification within a variety of different platforms, including mobile phones, digital televisions, and in-car media players.