Nexstar Media launches NEXTGEN TV at WHTM-TV in Harrisburg, PATuesday, December 21st, 2021
Nexstar Media Launches NEXTGEN TV at WHTM-TV in Harrisburg, PA, Marking the Company’s 17th Market to Launch ATSC 3.0 in 2021
- Company Plans to Convert Another 20 Markets in 2022, Bringing its Coverage of U.S. TV Households with NEXTGEN TV to 50%
IRVING, Texas — Nexstar Media Group, Inc. (Nasdaq: NXST) today announced that WHTM-TV, the Nexstar television station serving Harrisburg, Pennsylvania, has begun broadcasting with NEXTGEN TV, a revolutionary new digital broadcast technology, powered by ATSC 3.0. Harrisburg is Nexstar’s 17th market to begin broadcasting with ATSC 3.0 in 2021. Over the course of the year, Nexstar deployed ATSC 3.0 at 25 of its local television stations; close to 30% of all U.S. television households now receive a NEXTGEN TV signal from a Nexstar-owned or -operated station.
NEXTGEN TV brings a whole new dimension to the television viewing experience, with brilliant video and enhanced audio. Based on the same fundamental technology as the Internet, digital applications, and other web services, NEXTGEN TV can support a wide range of features such as immersive audio and video (up to 4K), datacasting, broadcasting to mobile devices, personalized viewing tools, and advanced emergency alerts. Nexstar is a participant in BitPath, a broadcaster-supported consortium creating a network for datacasting, with services launching in 2022. Nexstar’s ATSC 3.0 television stations plan to participate in the BitPath broadcast data network.
“When it comes to the deployment of ATSC 3.0, we think scale is critically important to fostering consumer demand for NEXTGEN TV sets and developing new businesses and services,” said Brett Jenkins, Executive Vice President and Chief Technology Officer for Nexstar Media Group, Inc. “Nexstar reaches more television households with a NEXTGEN TV signal than any other local broadcast company. With even more Nexstar television stations deploying ATSC 3.0 in 2022, we are well-positioned to launch broad-based datacasting services to support new businesses in such areas as agriculture, automotive, digital signage, education, location services and public safety. A recent BIA study suggested that these services could generate up to $15 billion in additional broadcast revenue by 2030, and Nexstar will be very aggressive in pursuing the new opportunities presented by NEXTGEN TV.”
Following today’s launch, the list of Nexstar owned or operated stations/markets converted to NEXTGEN TV in 2021 includes:
MARKET DMA STATION --------------- --- ------------------------- Los Angeles, CA 2 KTLA Houston, TX 8 KIAH Sacramento, CA 20 KTXL Charlotte, NC 22 WJZY St. Louis, MO 23 KPLR/KTVI Indianapolis, IN 25 WXIN/WTTV Hartford, CT 32 WTNH Columbus, OH 33 WCMH Kansas City, MO 34 WDAF Grand Rapids, MI 41 WOOD/WOTV/WXSP-CD/WOLP-CD Harrisburg, PA 42 WHTM Greensboro, NC 47 WGHP Buffalo, NY 53 WIVB Little Rock, AK 59 KARK/KARZ Springfield, MO 74 KOZL/KRBK Charleston, WV 75 WOWK Syracuse, NY 87 WSYR
Nexstar is planning to convert another 20 of its local television markets to NEXTGEN TV next year, and its station group has set a goal of reaching 50% of U.S. TV households with NEXTGEN TV, powered by ATSC 3.0, by the end of 2022.
The recent launch in Harrisburg follows a decade of development of the new technology and months of planning and preparation by Nexstar. Current programming remains available to all of Nexstar’s viewers in all of its markets, regardless of whether their television service is provided over-the-air or by a cable or satellite company. Antenna viewers can simply rescan their TV sets to ensure full service. Cable and satellite subscribers do not need to take any action.
Links: Nexstar Media