Major U.S. pay TV providers lost ~1,925,000 subscribers in 2Q 2022Friday, August 12th, 2022
Major Pay-TV Providers Lost About 1,925,000 Subscribers in 2Q 2022
- Pay-TV Net Losses Were Similar to Last Quarter
DURHAM, NH — Leichtman Research Group, Inc. (LRG) found that the largest pay-TV providers in the U.S. – representing about 92% of the market – lost about 1,925,000 net video subscribers in 2Q 2022, compared to a pro forma net loss of 1,235,000 in 2Q 2021.
The top pay-TV providers now account for about 72.2 million subscribers – with the top seven cable companies having about 39.5 million video subscribers, other traditional pay-TV services having about 25.5 million subscribers, and the top publicly reporting Internet-delivered (vMVPD) pay-TV services having about 7.2 million subscribers.
Key findings for the quarter include:
- Top cable providers had a net loss of about 950,000 video subscribers in 2Q 2022 – compared to a loss of about 590,000 subscribers in 2Q 2021
- Other traditional pay-TV services had a net loss of about 710,000 subscribers in 2Q 2022 – compared to a loss of about 700,000 subscribers in 2Q 2021
- Top publicly reporting vMVPDs had a net loss of about 265,000 subscribers in 2Q 2022 – compared to a gain of about 55,000 subscribers in 2Q 2021
“The second quarter of 2022 marked the second consecutive quarter with over 1.9 million net pay-TV losses,” said Bruce Leichtman, president and principal analyst for Leichtman Research Group, Inc. “Over the past year, top pay-TV providers had a net loss of about 5,425,000 subscribers, compared to a net loss of about 4,550,000 over the prior year.”
Subscribers at Net Adds Pay-TV Providers End of 2Q 2022 in 2Q 2022 --------------------------- -------------- ----------- Cable Companies Comcast 17,144,000 (520,000) Charter 15,495,000 (226,000) Cox* 3,230,000 (80,000) Altice 2,574,200 (84,500) Mediacom* 540,000 (15,000) Breezeline** 332,312 (6,709) Cable One** 221,000 (17,000) Total Top Cable 39,536,512 (949,209) Other Traditional Services DIRECTV^ 13,900,000 (400,000) DISH TV (DBS) 7,791,000 (202,000) Verizon Fios (Telco) 3,479,000 (87,000) Frontier (Telco)* 343,000 (20,000) Total Top Other Traditional 25,513,000 (709,000) Internet-Delivered (vMVPD) Hulu + Live TV 4,000,000 (100,000) Sling TV 2,197,000 (55,000) fuboTV 946,735 (109,510) Total Top vMVPD^^ 7,143,735 (264,510) Total Top Providers 72,193,247 (1,922,719)
Sources: The Companies and Leichtman Research Group, Inc.
* LRG estimate
** LRG estimate of pro forma net adds
^ LRG estimate, includes DIRECTV, U-verse, and DIRECTV Stream
^^ List does not include YouTube TV or Philo, as neither regularly report results. YouTube noted in a blog post that the TV service had “5 million subscribers and trialers” at the end of June 2022.
Company subscriber counts may not solely represent residential households
Top pay-TV providers represent approximately 92% of all subscribers
Net additions reflect pro forma results from system sales and acquisitions, reporting adjustments, and changes to the list of top providers – therefore, comparing totals in this release to prior releases will not produce accurate findings
Links: Leichtman Research
- Irdeto ensures integrity of apps running on OSNtv
- Thales and Netskrt Systems collaborate on inflight VOD streaming
- Samsung chip to power Hyundai in-vehicle infotainment
- Radio Television Hong Kong selects Irdeto multi-DRM solution
- Spectrum Reach taps Beachfront for programmatic monetization of convergent TV
- Netgem enables multiscreen TV for ZEOP with new UI on Android TV