Mux analytics platform integrated with Norigin TV App FrameworkWednesday, August 24th, 2022
Norigin Media and Mux integrate to give Broadcasters Quality Experience insights across TV Apps
- Scandinavia’s leading solution provider for broadcasters, pay TV operators, and OTT service providers to boost its TV App Framework with new Mux Data metrics for measuring Quality of Experience (QoE) across multi-screen front-end apps
OSLO — Mux, the leading video infrastructure platform, today announced that TV Apps solution provider Norigin Media has integrated Mux Data into its TV App Framework.
Consistent QoE across Connected-TV and other devices pose challenges for TV app creators. This includes fragmented device manufacturers, video players, and the display of ads to consumers without compromising QoE on TV Apps. Mux Data, the first platform that traverses these disparate video technologies has now been integrated via Norigin Media´s Tracking Manager and React-based TV App Framework to help organize all the analytics for collection by broadcaster streaming TV services, giving them reliable QoE measurements.
Norwegian National Broadcaster´s streaming TV flagship TV2 Play, is among those who use this integration between Norigin Media and Mux.
”We appreciate the user-experience data provided by Mux, which makes it easy to quickly sort through complex data to identify problems, leading to longer viewing sessions and higher customer satisfaction,” says Tor Egil Alvær, from TV2 Norway. “We use the React-based TV Apps from Norigin Media to ensure a great user experience on all Connected TVs, which makes service operation extremely simple across product and customer support teams.”
“Our TV App framework for Connected TVs can now leverage powerful analytics about performance by adding Mux Data,” said Ajey Anand, CEO of Norigin Media. “This visibility makes it much easier for broadcasters to verify that their TV app users are having great experiences, while more easily pinpointing and correcting any QoE issues before users experience them.”
Mux Data is a real-time analytics platform used by some of the largest video brands in the world, including TF1, ATP, RTBF, Swisscom, and more. Mux Data helps product, engineering, and operations teams monitor and improve video streaming performance by measuring the QoE of every stream. Now Mux Data ships as a plug-in through Norigin TV App Framework’s SDK for all devices including Mobiles or Smart TVs.
“Mux Data was designed by the world’s leading experts in video infrastructure, video players, and video QoE,” said Cyril Duprat, EMEA Revenue Manager. “The Mux Data SDK exposes unified and easily actionable QoE metrics that give TV app builders the data they need to quickly make sense of the viewer experience across complex video landscapes, and we are excited that the solution has been deployed with key customers in Scandinavia.”
Norwegian digital terrestrial television network distributor TV2 is the first major broadcaster in Scandinavia to leverage Mux Data through Norigin Media’s TV App Framework, measuring connected performance that reaches more than 90 percent of all households in Norway.
Norigin Media (Hall 5, Stand H60) and Mux (Hall 5, Stand 47) will be exhibiting at IBC 2022 in Amsterdam, September 9-12. The companies shall be demonstrating their integrated solutions and live streaming services during this time.