Roku to launch Smart Home product line with Walmart

Wednesday, October 12th, 2022 
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Roku to Launch New Smart Home Products at Walmart

  • Expansion of Roku Product Line Provides a Broad Offering of Simple and Affordable Smart Home Devices

SAN JOSE, Calif. & BENTONVILLE, Ark. — Today, Roku, Inc. (NASDAQ: ROKU) and Walmart (NYSE: WMT) announced the launch of Roku’s new suite of smart home products, including security cameras, video doorbells, lighting, plugs, and more. This expansion of Roku’s product line provides a broad offering of simple and affordable smart home devices, available exclusively in nearly 3,500 Walmart stores beginning October 17.

“As the #1 selling smart TV OS in the U.S., the Roku platform is used by tens of millions of households, and now we’re extending our ecosystem to include devices and services to power the modern smart home,” said Mustafa Ozgen, president, Devices, Roku. “Branching further into the smart home category is a natural extension of our business, and we are proud to partner with Walmart to make the experience simple and affordable.”

At launch, Roku TV Operating System integration will allow users to see who is at their door with their Roku video doorbell while streaming their favorite shows. Users will also be able to view live streams from their Roku cameras, use a Roku voice remote to bring up video feeds, and more. Roku Smart Home will be compatible with third party voice integrations, as well as Roku Voice.

“At Walmart, we are dedicated to providing our customers with technology to simplify and enhance their lives at everyday low prices,” said Laura Rush, senior vice president, electronics, toys and seasonal – Walmart U.S. “Roku’s new line of Smart Home devices, available exclusively in-store at Walmart, allows our customers to easily enjoy the security and convenience afforded by these new products from Roku.”

“We’re expanding the Roku ecosystem for the tens of millions of households who already use Roku devices – or anyone looking for a new option to level-up their spaces with smart lighting, cameras and more,” said Mark Robins, vice president, Roku Smart Home. “With our new line of Roku smart home products, we are proud to offer the convenience and delight of the smart home, combined with the value, choice, and ease of use that consumers love from the Roku brand.”

Developed in partnership with Wyze Labs, Roku smart devices will make it easy for consumers to connect their home and enjoy a smart home experience. The Roku Smart Home lineup offers two-factor authentication (2FA), user data encryption, secure boot, and numerous other advanced security capabilities. In addition, Roku Smart Home devices are certified by ioXt Alliance, the global standard for IoT security.

The Roku Smart Home initial lineup includes:

  • Floodlight Camera
  • Indoor and Outdoor Cameras
  • Indoor Camera 360°
  • Video Doorbell & Chime
  • Smart Bulbs (white and color)
  • Smart Light Strips
  • Indoor and Outdoor Smart Plugs

Roku Smart Home cameras start below $27 with the full line-up offering choice and value to those looking to outfit the modern smart home. The launch includes a Roku Smart Home mobile app for iOS and Android, as well as a camera subscription plan that includes cloud video recording history, smart alerts, package delivery notifications, and more.

Links: Roku; Walmart