TelevisaUnivision selects Nielsen for cross-platform measurementTuesday, October 25th, 2022
TelevisaUnivision Selects Nielsen ONE for Cross-Platform Measurement
- Strategic agreement leverages suite of Nielsen & Gracenote solutions to power engagement of U.S. Hispanics across Spanish-language media
NEW YORK — Nielsen announced today that TelevisaUnivision, the world’s leading Spanish-language media and content company, has signed a multi-year agreement to use Nielsen ONE, the company’s cross-platform measurement solution to be released in December. As part of the new agreement which commences in January 2023, TelevisaUnivision will utilize the full suite of solutions under Nielsen ONE, along with Nielsen Marketing Cloud, and Gracenote’s Advanced Discovery suite. The deal enables both measurement and advanced planning across TelevisaUnivision’s national, digital, local and audio affiliates as well as its streaming service, ViX.
Nielsen’s audience-first measurement uses big data validated by a robust, persons-level panel to accurately capture and report audiences that are truly representative. Using Nielsen’s cross-platform solutions, TelevisaUnivision will have an unparalleled view of campaign metrics and content usage across all screens and devices, enabling them to fully understand viewer behaviors across all modalities and optimize campaigns for advertisers to drive business outcomes.
“It’s an honor to be working with TelevisaUnivision as they continue their transformation. As an early adopter of Nielsen ONE, we are excited for TelevisaUnivision to truly unlock the power of representative, cross-media measurement and optimization with advanced audiences to support their growth,” said David Kenny, CEO of Nielsen. “We’re committed to delivering solutions that provide a consistent, comparable and deduplicated view into audience and content consumption, with inclusion and representation at its core.”
“As the leading Spanish-language media and content company in the world, we’re focused on unlocking more value for brands to reach, engage and delight our Spanish-speaking audiences across our streaming, digital, and linear TV offerings,” said Wade Davis, CEO of TelevisaUnivision. “Nielsen has long been a trusted source of audience measurement and continues to innovate as the industry evolves. As we continue to expand our portfolio across platforms and new geographies, we’re excited to work with Nielsen to help build the next generation of media measurement that is representative of audiences everywhere.”
The ability to plan, optimize and measure against advanced audiences through Nielsen ONE across all screens will provide the most comprehensive view of the desired audience at each step of the media journey. With granular insights from Nielsen’s solutions, including advanced audiences beyond age and gender, TelevisaUnivision will ultimately be better positioned to help advertisers deliver targeted Hispanic audiences to Spanish-language media. The addition of Gracenote Advanced Discovery will help power a more personalized discovery experience of their content, driving deeper viewer engagement with shows and programs on TelevisaUnivision’s platforms.