Viaplay app to be pre-installed on Hisense Smart TVs

Tuesday, November 8th, 2022 
Viaplay logo

Viaplay Group enters multi-market device partnership with VIDAA

  • Viaplay app to be pre-installed on all Hisense Smart TVs in 13 markets
  • Viaplay button added to Hisense TV remote control units in Nordic region
  • Hisense is world’s second-largest TV brand by volume share of shipments

Viaplay Group and Hisense’s fast-growing Smart TV platform VIDAA have agreed a multi-market, multi-year device partnership. The Viaplay streaming service app will be pre-installed on all Hisense Smart TVs sold in Viaplay’s current direct-to-consumer markets and in North America, where Viaplay will launch in early 2023. The Viaplay app will receive premium placement in the Hisense user interface, and a dedicated Viaplay button will be added to all new Hisense TV remote control units sold in the Nordic region.

Hisense is the world’s second-largest TV brand by volume share of shipments and has a global footprint. Launched in 2019, the company’s VIDAA platform is today available in all Hisense markets and supports a broad range of Smart TV apps and technologies.

Philip Wågnert, Viaplay Group Chief Technology & Product Officer: “Viaplay is a unique service, and we want our compelling line-up of premium Viaplay Originals, the world’s best live sports and much more to be easily available on every relevant platform. Teaming up with VIDAA will expand our reach and enable even more viewers, including in our upcoming North American markets, to experience Viaplay for themselves.”

Nick Ruczaj, Vice President, Content, VIDAA: “This is a very exciting opportunity for both parties as well as for streaming enthusiasts. At VIDAA, we believe in making streaming services accessible and affordable to a diverse demographic, and partnering with a leading industry player that offers a wide array of multinational content such as Viaplay is an essential part of that process.”

In the Nordic and Baltic countries, Poland, the Netherlands and the UK, Viaplay is home to a unique combination of award-winning Viaplay Originals, premium third-party content and live sports. Viaplay shows Premier League football in nine countries, Formula 1 in 10 countries (from 2023) and many more of the world’s most attractive sports. The service will launch in the US and Canada with a specialised offering initially focused on the best of Nordic storytelling.

Links: Viaplay; VIDAA