MASMEDIA TV selects StreamVX energy-efficient encodingFriday, November 25th, 2022
MASMEDIA TV partners with StreamVX to reduce carbon footprints via dense technology
MASMEDIA TV, a Spanish B2B platform that offers an IPTV service to operators, is joining forces with StreamVX, a software product vendor. The partnership, which will be mutually beneficial, will focus on delivering a scalable encoding platform that meets the critical requirements of streaming video platform operators, giving them the means to expand their encoding capacity while simultaneously lowering their energy costs. This in turn will enable streaming video platform operators to remain profitable during the current unpredictable global business environment.
StreamVX as a vendor in the OTT video delivery domain, will assist in the professional services and technical support included in the SLA agreement between the two companies. MasMedia offers their clients an IPTV television solution of more than 250 linear channels, which complies with regulations, legislation, licenses, and transmission rights on an international level.
Rising energy prices along with an increasing range of streaming services are forcing video platforms to find ways to cut operational costs and optimize revenue streams. These platforms need to increase their encoding density, which may also be beneficial on the CDN side, while maintaining the highest video quality. It is even more important for existing operational footprints to minimize energy consumption. MasMedia and StreamVX together develop solutions in response to the market challenges regarding energy efficiency, which also ensures all of the aspects mentioned above.
StreamVX’s most advanced encoding solutions are powered by NETINT VPUs (Video Processing Units) – a low-power, low-latency encoding performance which is achieved by utilizing ASIC-based video processing. As a result, the encoding capacity is much greater than existing software encoding solutions, host CPU utilization is minimized, and real-time transcoding density is significantly improved. Power consumption is as little as 7 watts per module.
Pay TV and video on demand are on the rise. The coronavirus health crisis has already significantly boosted the consumption of television content over the internet, and a recent study by consulting firm Juniper Research highlights that between now and 2025 video on demand subscriptions will increase by 65%. This means the market is rapidly growing, and the industry needs to be prepared for delivering more content and offering a variety of streaming services. The only way is by adopting ultra-high density video encoding solutions that require much less energy to operate. These solutions will meet the needs of streaming video platforms during the current volatile market conditions. This is where MasMedia B2B platform with the support of StreamVX comes in.