Vestel to produce VIDAA-based Smart TVs for Europe

Monday, January 9th, 2023 
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Vestel adds VIDAA to its Smart TVs offerings from 2023 onwards

  • Partnership expands Vestel’s platform offering and VIDAA’s reach in Europe

LAS VEGAS — VIDAA USA, the developer of the fastest-growing global Smart TV platform, signed a multi-year partnership with Vestel to provide a turnkey operating system to one of Europe’s leading Smart TV manufacturers. The deal will expand the presence of the VIDAA platform in Europe, powering Toshiba branded TVs starting in 2023.

By utilizing VIDAA, Vestel joins 10 manufacturers globally already selling Smart TVs powered by the VIDAA platform to over 100 brands globally. The solution has attracted the attention of brands and manufacturers from all over the world by providing flexible customization options on top of a robust and lightning-fast operating system. It has been praised by reviewers and customers for its intuitive user interface, speedy response, long term support, and full integration of global and local content. The platform also includes universal search, recommendations, as well as a fully integrated free linear service VIDAA TV among a broad set of premium streaming video applications from global and local publishers.

The first Vestel-made Smart TVs powered by the VIDAA platform will be available in Europe in the first half of 2023, bearing the Toshiba TV brand, with a full portfolio of devices available in the second half of the year.

As Guy Edri, the President of VIDAA says, “We are extremely happy that a renowned manufacturer like Vestel has selected VIDAA as its platform of choice on future Smart TVs. It is a recognition of our belief that customers today are looking for a Smart TV that is simple to use, has all the key applications they need, and offers them easy access to as much high-quality free content as possible. The VIDAA OS has proven itself to be a robust, fully featured, and extremely fast operating system.”

Vestel’s CEO Turan Erdogan commented about the agreement: “We are very happy to have VIDAA OS included in our TV OS platform offering to our customers. For the last 25 years, we are the export leaders in Turkiye within our sector by delivering our technology to 158 countries. At the core of our success lies our partnerships with global companies and brands. VIDAA US is one such global technology company with a great TV OS Platform. VIDAA OS with its rich prime content will be gradually adopted into Toshiba branded TVs and offer a new choice for our customers.”

Links: VIDAA; Vestel