Global OTT revenues to reach $235 billion in 2028

OTT revenues to reach $235 billion

Global OTT TV episode and movies revenues will reach $235 billion in 2028; up by $81 billion from $154 billion in 2022. About $17 billion will be added in 2023 alone.

AVOD will grow faster than SVOD. AVOD revenues will reach $91 billion by 2028, up by $50 billion from $41 billion in 2022. This growth is nearly twice as much as SVOD.

Simon Murray, Principal Analyst at Digital TV Research, said: “From the 138 countries covered, the top five will command two-thirds of global revenues by 2028. This proportion is down from 73% in 2022; revealing that the rest of the world will grow faster.”

The US will remain the dominant territory by some distance. Its share of global revenues will be 41% by 2028. US revenues will climb by $25 billion between 2022 and 2028 to reach $97 billion.