Industry Leaders to Create Global Standard Enabling 'Buy Once, Play Anywhere' Consumer Experience for Digital Media

Friday, September 12th, 2008

Major Hollywood studios, retailers, service providers, and consumer electronics and IT companies to develop framework for bringing together digital products, content and services for consumers

LOS ANGELES — Today, an international and cross-industry group of more than 20 leading companies announced the formation of a consortium, Digital Entertainment Content Ecosystem (DECE) LLC (“DECE LLC”), that will define and build a new digital media framework using industry standards, and will enable consumers to acquire and play content across a wide range of services and devices. Anchored by Alcatel-Lucent, Best Buy, Cisco Systems, Comcast, Fox Entertainment Group, HP, Intel Corp., Lionsgate, Microsoft, NBC Universal, Paramount Pictures, Philips, Sony Corp., Toshiba, VeriSign and Warner Bros. Entertainment, DECE LLC will address growing consumer confusion around buying, downloading and playing digital content offered by multiple services by working toward a simple, uniform digital media experience.

“This is great news for consumers hungry for access to a wider array of digital content they can enjoy on any device they own. We formed this consortium to give consumers that kind of power and choice,” said Mitch Singer, president of DECE LLC, on behalf of its members. “To open up the market for digital distribution, we are developing a specification that connects a wide variety of services and devices. DECE LLC is taking the lessons learned from the successful “buy once, play anywhere” experience that we enjoy with CDs, DVDs and Blu-ray today, and using a similar approach in developing the next generation digital media experience.”

Over time, DECE LLC will issue a licensable specification, along with a recognizable brand and logo for compliant products and services that will assure consumers that content they download will play on their devices. The specification, based on industry standards, will outline the hardware and software requirements for companies to follow as they define new consumer experiences.

The specification will also define how consumers can enjoy their purchased content on an assortment of devices, or even remotely, thereby creating the convenience of a virtual library, accessible in the home or on the road. By offering consumers the same level of confidence and comfort with digital content that they feel today with physical media, DECE LLC believes it can bring real value to digital content.

As DECE LLC moves ahead, it will continue to seek broader industry support across the content, software, hardware, retailer and service provider sectors, and will issue more information around its development and release plans.

1. Sony ‘Developing the Digital Market’ Presentation;
2. Movie Labels To Launch New ‘Open Market’ Play Anywhere Scheme As Last Ditch Effort To Save DRM (TechCrunch).