Share of Smart TV sales in Germany ticks up to 96%

TV set market 2022: Share of smart TVs increases slightly again

FRANKFURT — The share of smart TVs in the overall TV market has continued to rise. According to GfK SE, a total of 2.7 million televisions were sold in Germany by the end of July 2022. Almost all of these devices were smart televisions (2.5 million) that enable the use of apps or media libraries. Smart TVs accounted for 96 percent of the total market, up two percentage points on the previous year (94 percent).

As in the previous year, three out of four TVs sold in the year are Ultra HD sets (2.0 million units), almost all of which (99 percent) support at least one High Dynamic Range (HDR) process. These devices can display content with a significantly greater contrast range as well as more natural colours in finer gradations. 83 percent of HDR TVs support not only static HDR standards but also dynamic HDR processes that define the desired picture impression per scene or even frame (2021: 80 percent).

TVs with a screen diagonal of 50 inches and larger continue to be in vogue. With more than 1.4 million sets sold, this group accounts for 55 percent of the total market. More than 20 percent of consumers opted for a TV with a screen diagonal of at least 65 inches.