Barb releases Q2 2023 UK SVOD subscriptions dataThursday, August 17th, 2023
Barb releases Q2 2023 SVOD subscriptions data from its Establishment Survey
Barb has released data from its Establishment Survey showing that 65.9% of UK households had access to a subscription video-on-demand (SVOD) service in Q2 2023.
Netflix and Amazon Prime Video saw quarterly drops in the UK household penetration levels of their services. 57.7% of homes had access to Netflix in Q2 2023, down from 59.0% in Q1. 44.0% of homes had access to Amazon Prime Video in Q2 2023, down from 44.9% in Q1.
NOW remained level, with 7.1% UK household penetration in Q1 and Q2 2023, as did Apple TV+, with 6.6% penetration in both quarters.
Disney+ saw a slight gain, with 25.2% penetration in Q2 2023, up from 24.8% in Q1.
A new addition to the SVOD data this quarter is Paramount+. The service was present in 5.9% of UK households in Q2 2023.
Note: SVOD services with a household penetration of more than 5% are reported. Caution should be applied when comparing Barb’s sample-based numbers to audited numbers published by the SVOD services. Respondent recall of access to these services is subject to some uncertainty — this could occur where the respondent is not the subscriber in the household, or the service is provided in a package with other services.