Amagi powers Urban Edge Network sports channels

Amagi Powers Urban Edge Network’s Premium Sports Content

LONDON — Amagi, the global leader in cloud-based SaaS technology for broadcast and connected TV, has announced a partnership with the media company The Urban Edge Network (UEN), to orchestrate live events on its Owned & Operated (O&O) platforms and apps. The UEN platform hosts the most high-profile Historically Black College and University (HBCU) teams and conferences.

UEN is a Black-owned media company focused on publishing and distributing content from HBCUs. Their mission is to connect brands with content and culture, while also providing the institutions with monetization opportunities.

Srinivasan KA, Co-Founder and Chief Revenue Officer of Amagi remarked, “Urban Edge Network has consistently championed the expansion of HBCU content’s influence throughout the nation. At Amagi, we take immense pride in our role of enhancing its accessibility across a diverse spectrum of content consumption models.”

UEN has chosen to deploy Amagi’s advanced live event orchestration solution Amagi LIVE, and its flagship broadcast-grade channel playout solution Amagi CLOUDPORT, to manage and distribute a range of premium sports channels, including HBCU+, the Gulf Coast Athletic Conference (GCAC), and the NBA G League.

“We selected Amagi’s services due to their exceptional capability in delivering top-tier playout quality,” said Hardy Pelt, Founding Member & CRO of UEN. “Their proficiency in distributing content to a diverse array of OTT, CTV, and linear network platforms is unparalleled. Amagi’s backend technology ensures seamless scalability, making them the ideal choice for catering to a vast number of universities.”