Avanci launches streaming video patent licensing platformWednesday, October 18th, 2023
Avanci Video Launched as Licensing Platform for Internet Streaming Services
- New comprehensive platform streamlines licensing for the latest video standards
Avanci, the leader in simplifying the sharing of advanced technologies, today announced the launch of Avanci Video, a new licensing platform for internet streaming services. Amid rapid growth in video streaming services — projected to grow at a CAGR of more than 20% between now and 2030 — Avanci Video reduces the complexities in the patent licensing process through a single, comprehensive license for video streaming services. The result is simple and predictable licensing for intellectual property used in video standards.
Video streaming has become an integral part of our daily lives, both for entertainment and communication. Its significance will only grow as new video-focused products and services are introduced, such as 360-degree video gaming and live programming. While advances in video streaming progress rapidly, patent licensing practices in the space must support the adoption of these new technologies. Negotiating separate patent license agreements for each new video standard increases complexity, reduces predictability, and increases the chances of a business disruption if negotiations fail.
Avanci Video encompasses the latest video technologies — AV1, H.265 (HEVC), H.266 (VVC), MPEG-DASH, and VP9. It launches with over 25 licensors, including many leaders in the research and development of these technologies, with more expected to join in future as Avanci offers a simple and efficient option for them to license their intellectual property.
Kasim Alfalahi, founder and CEO of Avanci, said: “Avanci was created with a vision of transforming how technology is shared, and the similarities in the licensing conditions between internet video streaming today and the early days of connected vehicles are striking. With our expertise in creating global, one-stop solutions, we are well positioned to find solutions for many industries – such as video streaming – where the benefits of an efficient and transparent licensing platform can drive innovation and adoption. Through Avanci, we can deliver value for licensees, while ensuring that the work of innovators around the world is recognized and rewarded.”
Avanci Video builds on the success of other Avanci platforms, for example in automotive, where almost 100 auto brands are covered by the Avanci 4G Vehicle license, which in a single agreement licenses the vast majority of essential cellular patents, and Avanci Broadcast, which has licensed the vast majority of essential ATSC 3.0 patents to the makers of most NEXTGEN TVs sold to date.
Luke McLeroy, Senior Vice President at Avanci Video, added: “Avanci Video will enable internet streaming companies to predictably adopt and utilize the latest technologies to provide high resolution content, deliver reliable and seamless experiences for their subscribers, and reduce the financial, energy, and material costs of running their operations. We invite companies that provide internet streaming services or that own patents essential to video standards to contact us to discuss our licensing platform.”