VisualOn to show enhanced content-adaptive encoding solution

VisualOn’s New Optimizer CAE Solution Sets the Standard for High-Quality, Bandwidth-Efficient Video Streaming

CUPERTINO, Calif. — VisualOn, a pioneer in video software technology, announced today significant enhancements for its AI-enhanced universal content-adaptive encoding (CAE) solution, the VisualOn Optimizer. At the 2024 NAB Show, VisualOn will demonstrate three ways that video service providers can maximize video efficiency with its new Optimizer Hi-Fi for video storage applications, Optimizer VOD for VOD video streaming, and Optimizer Live for real-time streaming. Using VisualOn’s innovative Optimizer solutions, service providers can drastically simplify video streaming, reduce delivery costs, and elevate viewing experiences.

“After introducing Optimizer at last year’s IBC Show, we’ve identified several use cases for our AI-enhanced CAE solution,” said Yang Cai, president and CEO at VisualOn. “At this year’s NAB Show, we’ll showcase how Optimizer shrinks video bitrates while maintaining or improving visual quality and lowering operating expenses for video storage, VOD, and live applications.”

Optimizer Hi-Fi is a state-of-the-art, visually lossless file-to-file video transcoding solution. Leveraging VisualOn’s CAE technology, Optimizer Hi-Fi reduces the storage requirements of massive mezzanine video files by up to 80%. Optimizer Hi-Fi achieves visually lossless quality with consistently high VMAF, PSNR, and SSIM scores, while simultaneously reducing server-to-server and cloud-to-premise file transfer times. Optimizer Hi-Fi is a must-have solution for delivering high-quality video and optimizing storage and bandwidth resources.

“High fidelity has traditionally been used to describe outstanding-quality audio, but the same principles apply to video,” said Cai. “With our Optimizer Hi-Fi, video service providers can deliver video streaming content exactly as it was intended, without any visual degradations.”

Optimizer VOD is an AI-enhanced universal CAE solution for VOD streaming. Based on efficient AI models, it analyzes content before transcoding and dynamically configures the transcoder to achieve target quality (as measured by VMAF score) using the minimum number of bits, reducing average bitrate by over 54% in production without compromising visual quality. In addition, Optimizer VOD supports VOD workflows through efficient implementation of simultaneous multi-ABR ladder transcoding, and significantly reduces CPU consumption compared to dual-pass encoding methods.

Optimizer Live is designed for live streaming use cases without adding any additional latency. Using the AI-enhanced CAE solution, video service providers can achieve target quality with bitrate savings of up to 60%. Optimizer Live effectively halves average bitrates and reduces peak bitrates by more than one-third, while preserving or improving visual quality for a wide variety of different content types.

Optimizer works natively with the FFmpeg framework. It has already been integrated with, and verified for, NVIDIA’s H.264, HEVC, and AV1 GPU accelerated encoders; NETINT’s ASIC encoders; as well as open-source encoders such as x264, x265, and SVT-AV1.

VisualOn will showcase the new Optimizer enhancements at the 2024 NAB Show in booth W3225.