ThinkAnalytics harnesses data and generative AI for channel creation

Thursday, March 28th, 2024 
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ThinkAnalytics Launches ThinkFAST Solution Harnessing the Power of Data Insights and Generative AI for Channel Creation at NAB Show 2024

  • Company Will Showcase Solutions for Content Libraries to Monetize Titles with Cross-platform Targeted and Contextual Advertising, Content Discovery, and Viewer Data Insights

LAS VEGAS — ThinkAnalytics, the world leader in Al-based TV content discovery, viewer data insights, and targeted advertising will be exhibiting at NAB Show 2024 with the latest product developments for cross-platform targeted/contextual advertising, content discovery, and viewer data insights. Demonstrations on the ThinkAnalytics booth in West Hall of the LVCC (booth W1313) and on the AWS booth (booth W1701) include ThinkFAST, a new innovative AI powered content scheduling FAST channel solution for content rights holders to reduce time to curate content for channels, drive higher audience engagement and reduce churn.

ThinkAnalytics will also be showcasing existing solutions to help content platforms, publishers and advertisers covering:

  • Personalized Content Discovery: Helping content owners increase content engagement with deeper personalization and recommendations reducing churn and driving higher audience value.
  • Generative AI: Pioneering the next wave of innovation with ThinkAnalytics’ GenAI powered conversational voice and chatbot for content discovery and audience engagement.
  • Targeted/Contextual Advertising: Transforming customer first-party data into real-time audience segments at scale with advanced addressability and household composition insights.

Think360, ThinkAnalytics’ customer engagement platform, will be showcased throughout the West Hall on the ThinkAnalytics stand and the AWS stand. This solution has been integrated by the UK’s Channel 4, enabling content recommendations to be tailored to each user’s viewing tastes and preferences on and off platform. Channel 4 uses Think360’s insights to deliver relevant and personalized recommendations and increase streaming growth and subscriber loyalty.

“As the industry looks for new ways to address challenges in growing its user base and reducing churn, we are accelerating innovation by working with some of the biggest brands to pioneer new ways of using GenAI that increase engagement with viewers, even unregistered users. We are excited to showcase our solutions for streaming platforms, content rights holders and broadcasters at NAB Show once again,” said Marc Aldrich, CEO of ThinkAnalytics. “Our unique products bring innovative solutions to reduce churn on streaming services, to build FAST channels from content libraries, and for the development of targeted TV advertising.”

Marc Aldrich will be speaking at the Devoncroft Executive Summit co-located with NAB Show on Saturday, April 13. He’ll be participating in the panel “The Technology Supplier C-Suite: Strategies for an Evolving Market” at 1:40pm. Tickets for the Devoncroft Executive Summit are available for purchase through the NAB Show website through the “Conferences & Programs” section of the pass options.

Links: ThinkAnalytics