TV set sales in Germany up 17% in 2Q 2024

CE Industry Compass: Sales of TV sets increase by 17 percent in the second quarter of 2024

According to the latest CE industry compass from ZVEI and Deutsche TV-Plattform, in cooperation with GfK, sales of TV sets in Germany in the second quarter of 2024 rose by almost 17 percent compared to the same period last year. This is primarily due to a “EURO effect” from the purchase of new televisions in the run-up to and during the 2024 European Football Championship. After a weaker first quarter, this resulted in a slight increase to 2.01 million TV sets in the first half of 2024 (first half of 2023: 1.99 million).

When purchasing new TVs, consumers opted more for TVs with larger screen sizes. While the share of TV sets up to 50 inches fell by six percentage points compared to the first half of 2023, the shares of the 51 to 65 inch (+ 3 percentage points) and larger (+ 2 percentage points) segments rose slightly.

The share of Ultra HD TVs increased slightly again to 79 percent in the second quarter of the current year. A total of around 32.6 million Ultra HD TVs have been sold in Germany since their market launch. The share of UHD TVs that can display all common HDR processes climbed by four percentage points to 28 percent in the first half of 2024 (first half of 2023: 24%).

In contrast to the video market, the sales curve in the audio market showed a slight downward trend in almost all segments in the first half of the year – amplifiers, tuners and record players were the exception. There were positive impulses for the digitization of radio reception: the share of DAB+ radios in (stand-alone) radio devices rose further to 56 percent in the first half of 2024 (1st half of 2023: 52%). In view of the impending end of analogue radio broadcasting via FM in 2032, it is generally advisable for consumers to act in a long-term and sustainable manner when purchasing new radio devices and to consistently rely on DAB+ devices. Within the radio market, stand-alone radio devices account for the largest share of sales overall, with a share of 50 percent.

Due to the declines in the audio segment, the market considered in the CE Industry Compass declined slightly overall for the first half of 2024, with sales amounting to around EUR 2.7 billion (2023: EUR 2.9 billion).

Note: The consumer electronics market considered by the CE industry compass includes TV sets, TV accessories, radios, headphones, loudspeakers, and audio and sound systems. The radio segment considered includes radio sets (ie stand-alone radios), radios in audio home systems, tuners, receivers, and car radios for retrofitting. Radios installed in motor vehicles are not included.

All figures in the CE Industry Compass are based on figures from GfK Totalmarkt.