Roku and Multi introduce new line of Roku TVs in Brazil

Roku and Multi introduce new line of Roku TVs for smooth, stutter-free streaming

SÃO PAULO, Brazil — Roku and Multi today announced three models of Multi Roku TVs, which bring Brazilians the cutting-edge technology of both companies and a unique streaming experience. The new Multi Roku TVs are available in 32” HD LED, 43” Full HD LED and 50” Ultra HD LED sizes.

The new lineup comes with a vast selection of channels anchored in a user-friendly interface – at a price that makes sense for Roku consumers. Multi Roku TVs give the Brazilian market even more ways to be part of the streaming world with Roku, the #1 TV streaming platform in the United States*.

“The Roku Multi partnership brings Brazilian consumers the best of both worlds: Roku’s unmatched streaming technology with the high quality found in Multi hardware products,” said André Romanon, Roku’s country manager. “These TVs offer an exceptional streaming experience at a very affordable price. We are excited to introduce this collaboration in Brazil and look forward to transforming the way people search for and enjoy this type of entertainment.”

“We believe in the immense potential and growing evolution that the Roku system brings, which adds even more value to the quality of our TVs. At Multi, our goal is to always provide our customers with products that combine quality and accessibility, and this partnership is concrete proof of this commitment. There is a combination of excellent image and sound quality, with a fluid and intuitive streaming experience”, says Fernando Nogueira, Multi’s TV product director.

With one of the Multi Roku TVs, consumers get:

• Entertainment powered by the Roku operating system: Stream from thousands of apps and easily search for what you want to watch – all through the user-friendly Roku platform.
• HD (32”), Full HD (43”) and 4K UHD (50”) resolutions: for a fully immersive experience in the content. The 4K model also ensures that no detail goes unnoticed. With the ability to display 16.7 million colors, you can enjoy a vibrant and realistic visual experience.
• High Dynamic Range (50”): the contrast between light and dark with much better image quality with HDR.
• HDMI ports: Connect your game console or sim player with all the necessary HDMI ports. The 50-inch TV comes with four, and the 32- and 43-inch TVs have three HDMI ports.
• Dolby Audio: Hear every detail with the immersive Dolby sound experience.

A simple interface, intuitive remote control, and automatic software updates make Multi Roku TVs easy to use and enjoy. Other features include:

• Unlimited entertainment: Enjoy access to tons of movies, series, sports and many free and paid entertainment options.
• Compatibility with major voice assistants: Use your voice to easily control your TV via Siri, Alexa or Hey Google.
• Roku Universal Search: It’s easier than ever to find something to watch. Simply search by title, actor, or genre. Users get results from all apps, listed in order of price. This is Roku, once again, taking care of your wallet.
• Roku mobile app: Turn your phone or tablet into a remote control. With the free Roku app, you’ll never have to search for the remote. Just access the app, where you’ll also find other features.
• Headphones Mode: feature available in the app, simply connect your headphones directly to your cell phone to listen to the TV sound, avoiding distractions and without disturbing others when streaming your favorite content.
• Content discovery features: Help users quickly find what they want to watch through What to Watch, which offers recommendations for what to watch based on user preferences, and My List, where users can save titles from streaming services to watch later.

The 32” HD, 43” FHD, and 50” UHD Multi Roku TVs are now available at multilaser.com.br and will soon be available at major retailers. Suggested prices start at R$1,149 (32”), R$1,599 (43”) and R$1,999 (50”). 

* By hours streamed (Hypothesis Group: Q4 2023)