Sunplus mMedia Licenses CEVA's MM2000 Multimedia Solution for Portable Multimedia Processors

Tuesday, September 9th, 2008
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TAIPEI, Taiwan — IIC Taiwan — CEVA, Inc. (Nasdaq: CEVA; LSE: CVA), a leading licensor of silicon intellectual property (SIP) platform solutions and DSP cores, today announced that Sunplus mMedia, Inc. has licensed the fully programmable MM2000 portable multimedia solution for the development of low-cost, high performance system-on-chips (SoCs) for power-sensitive applications, including portable multimedia players (PMPs).

Sunplus mMedia is a leader in highly integrated and high quality ICs for digital still camera, handheld game, mobile phone and PMP products. These devices require a power-efficient solution to handle processor-intensive, multi-standard video and audio processing tasks. CEVA’s MM2000 solution uses a single DSP engine to support all video and audio encode and decode processing without the need for additional accelerators or hardware, significantly lowering the power consumption required to deliver high quality multimedia functionality in Sunplus mMedia’s latest multimedia processors.

“Our competitive advantage is developing highly integrated SoC products that deliver feature-rich capabilities and meet demanding consumer product requirements. CEVA’s MM2000 solution provides the range of functionality support we need for our new line of PMP ICs, and does so with power efficiency required for all types of portable consumer products such as MP3 players, cell phones and gaming devices,” said Mountain Lee, Director of R&D Division at Sunplus mMedia. “The MM2000 programmable platform allows us to adapt quickly to changing market dynamics, and incorporate new features easily.”

“Sunplus mMedia pushes the leading edge in terms of features and performance of their multimedia chips, and their needs are ideally suited for the capabilities our CEVA MM2000 delivers,” said Gideon Wertheizer, CEO of CEVA. “Competing in such fast-moving and price sensitive markets, requires a solution that is flexible, easy to implement and reduces overall costs. We are pleased that our solution provides Sunplus mMedia with these benefits and allows them to maintain a strong leadership position in the markets they serve.”

The CEVA MM2000™ portable multimedia solution is designed around a single CEVA-X DSP core without requiring any accelerators or dedicated engines for video and audio processing, and is supported by an advanced set of development tools. These two factors dramatically simplify the application development process and minimize development time for multimedia products. In addition, the general-purpose open CEVA-X DSP at the heart of the MM2000 enables designers to integrate extra functionality in addition to video on the same solution. For example, audio, voice, Bluetooth, GPS, image enhancement, cellular baseband functionality or any proprietary algorithms that require signal processing capabilities can utilize the DSP core engine, thereby reducing costs and increasing differentiation for video-enabled products.