IPTV to Capture 14% of Pay TV Subscribers by 2013 at the Expense of Cable TV, Pyramid Research Finds

Wednesday, November 5th, 2008
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CAMBRIDGE, Mass. — IPTV’s share of the overall pay TV subscriber base will grow from 3 percent in 2008 to 14 percent in 2013 at the expense of cable TV’s share, which will decline from 76 percent to 61 percent over the same period, according to a new Media Forecast service just launched by Pyramid Research, the telecom research arm of Light Reading Communications Group.

“IPTV operators continue to make strong strides in gaining pay TV market share,” comments Ozgur Aytar, Senior Research Manager, Broadband & Media. “Pyramid Research estimates that IPTV will drive a global total of 9 million net subscriber additions in 2008, 40 percent of which will come from markets in the Asia/Pacific region.”

The Forecast also reveals that, with an increasing number of telcos deploying fiber amidst an increasing need to replace their fixed telephony business, FTTx networks are expected to account for close to 30 percent of IPTV revenues in 2013.

About Pyramid Research’s New Media Forecast

With telcos and mobile operators increasingly offering TV and video services, Pyramid Research’s Media Forecasts are designed to provide competitive intelligence on the pay TV and mobile TV dynamics for 60 countries as well as regionally and globally. The Media Forecasts track demand patterns for free and pay TV services over terrestrial, satellite, and mobile platforms worldwide, providing market share information at both the technology and operator levels as well as five-year adoption and revenue projections.

The key indicators included in the Media Forecast are as follows:

  • Penetration of TV sets as well as pay TV and mobile TV services
  • Pay TV accounts by technology
  • Cable TV accounts by operator
  • DTH/satellite accounts by operator
  • DTT/DVB-T accounts by operator
  • IPTV accounts by operator
  • Mobile TV subscriptions by operator
  • Operator market share of TV households
  • Pay TV ARPS by technology
  • Mobile TV ARPS
  • Pay TV revenue by technology
  • Mobile TV revenue