Digital Entertainment Takes the Spotlight at the 2009 International CES

Tuesday, November 11th, 2008 

Sony Pictures Television Brings Array of Content and Celebrity Jeopardy to CES Show Floor

ARLINGTON, Va. — The world’s leading digital entertainment companies, including returning exhibitor Sony Pictures Television (SPT), will take the spotlight on the show floor at the upcoming 2009 International CES®, with the largest exhibition of digital entertainment in show history on display. Owned and produced by the Consumer Electronics Association (CEA)®, the 2009 International CES, the world’s largest tradeshow for consumer technology, returns to Las Vegas, January 8-11, 2009.

SPT will showcase its wide variety of content across all platforms at the 2009 International CES. Additionally, in celebration of the 25th Anniversary of Jeopardy!, SPT will film daily episodes of Celebrity Jeopardy! on a specially built set on the CES show floor.

“As a leader in the entertainment industry, Sony Pictures Television is a driving force behind the content community’s adoption of new technology,” said Gary Shapiro, president and CEO, CEA. “The merging of digital entertainment and technology will be more apparent than ever at the upcoming 2009 International CES, as the largest display of content debuts alongside the latest technological innovations. Sony Pictures Television’s plans for the 2009 CES are nothing short of amazing and reinforce the International CES as the global intersection for the entertainment and technology markets.”

“CES provides an unparalleled stage to demonstrate how content and devices come together to provide amazing entertainment,” said Steve Mosko, president, Sony Pictures Television. “Jeopardy! is a brand that has crossed platforms seamlessly, reaching viewers on a variety of devices, and we are thrilled to give CES attendees an up close look at one of America’s favorite TV shows.”

The 2009 International CES also will feature [email protected], an exhibition on the show floor highlighting the latest developments in the content community and the market’s impact on technology. CES attendees will witness the companies that create, deliver and distribute content in one central location.

Additionally, the 2009 CES will feature more than 20 market-specific TechZones on the show floor, focused on emerging developments and ground-breaking achievements, including the latest in content development. Key TechZones for content and entertainment professionals include Wireless Mobility Brought to You by Qualcomm, located in the LVCC South Hall 3, which will highlight state-of-the-art mobile devices and the latest in wireless applications, and GSMA Mobile Broadband, located in the LVCC South Hall 4, which will highlight a diversity of products enhanced by mobile broadband.

The 2009 International CES will feature more than 2,700 exhibitors introducing the latest consumer technology products throughout 30 product categories including digital entertainment, high-performance audio, digital imaging, electronic gaming and more. For more information and to register to attend the 2009 International CES visit www.CESweb.org, the interactive source for CES information.