SecureMedia Protects Sezmi's Breakthrough Personalized Television System

Wednesday, January 21st, 2009
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The award-winning Encryptonite ONE™ System CA/DRM secures a seamless combination of broadcast, cable networks, Internet video and VOD from one easy-to-use product

NATICK, MA USA — SecureMedia, the technology leader in open content protection software for secure video and multimedia delivery over IP networks, today announced that SecureMedia’s Encryptonite ONE™ System CA/DRM (conditional access/digital rights management) software solution is providing the persistent digital content protection for Sezmi’s innovative personal television system that presents a true alternative to the legacy television experience.

Sezmi has redefined TV with the first personal television system in the market. It is a true alternative to the legacy TV experience with a line-up of content from broadcast networks, cable networks, internet video, and on-demand movies and TV shows. Sezmi is the first to directly combine a broadband experience with traditional broadcast and cable TV programming. Sezmi stands out from traditional television offerings with a highly personalized, intuitive user experience at an affordable cost. SecureMedia’s Encryptonite One™ System provides the end-to-end digital content protection that enable access to Hollywood blockbusters, new and existing TV channels and Internet video.

“In developing an entirely new, completely personal television system, we required a digital security partner with a proven yet flexible DRM technology that would allow us to deliver on our vision of an unparalleled experience,” said Michael Youssefmir, CTO of Sezmi. “SecureMedia has been that valued, trusted partner and we look forward to continuing to develop even more innovative ways consumers can experience television and internet video.”

“Sezmi’s new personal television service epitomizes the convergence of digital entertainment, from broadcast to broadband, and we are very excited to be integrated with this truly disruptive technology and usher in a new generation of television viewing,” said Fred Ellis, COO of SecureMedia. “It is yet another testament to the flexibility, adaptability and scalability of the Encryptonite One™ System which has been recognized as the industry’s most innovative CA/DRM solution.”