Digicable adopts NXP's DVB-C solution for new range of STBsWednesday, March 25th, 2009
Digicable, one of the largest Cable distribution company in India, adopts NXP’s latest DVB-C integrated solution for new range of STBs that provides next sensory experience to consumers
NEW DELHI, India — NXP Semiconductors, the independent semiconductor company founded by Philips, unveiled the new STB150 system solution, delivering a complete production-ready platform for the fast growing digital cable TV services market. NXP demonstrated the STB150 reference design at the NXP booth at Convergence India 2009, held at New Delhi from March 18-20.
“While cable operators across India and worldwide looking to capture increasing consumer demand for digital television services, it’s vital they have immediate access to platforms that deliver digital promise and more,” said Ashok Chandak, Sr. Director – Global Sales and Marketing, NXP Semiconductors India. “Our new STB150 platform has been fully integrated to slash time to market for both operators and set-top box manufacturers, ensuring they have a reception-ready system that can be tailored to individual operator needs. The new system solution is our latest innovation in digital TV, and underpins our commitment to help a global audience enjoy a new improved quality of entertainment services with best visual and audio experience.”
“Cx2448x is the most compact and highly integrated advanced MPEG2 processor in it’s class available today for deployment to Digicable” said Mr. Asif Khan, CTO, Digicable. “The advanced features available in this platform will enable us to differentiate our products and services portfolio, while providing an enriching and quality experience to our users. And, as a first for Digicable, forging a direct relationship with the semiconductor vendor, NXP, and leveraging upon their vast domain knowledge together with an experienced local design house, Indieon Technologies, allows us to reduce the time for delivery of our platforms and services.”