NDS Supplies Security, Middleware and Interactive TV Solution for AT&T CruiseCast

Friday, March 27th, 2009
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  • RaySat Broadcasting Corporation (RBC) has selected an end-to-end solution from NDS to enable the secure delivery of its AT&T CruiseCast mobile TV service
  • AT&T CruiseCast service to provide 42 channels of satellite TV and radio in vehicles
  • The NDS solution includes VideoGuard®content protection technology, MediaHighway® middleware, interactive applications, and system integration services

WASHINGTON, DC – SATELLITE 2009 — RaySat Broadcasting Corporation (RBC) and NDS Group today announced that RBC has chosen NDS, the leading provider of technology solutions for digital pay-TV, to enable the secure delivery of the AT&T (NYSE:T) CruiseCastSM mobile TV service, an exciting new source of entertainment for people on the road. The AT&T CruiseCast service will provide 42 channels of satellite TV and radio to the rear seat entertainment system.

The complete NDS solution for RBC includes VideoGuard® conditional access technology, MediaHighway® middleware as well as its Electronic Program Guide (EPG). These market-leading solutions ensure that AT&T CruiseCast services are securely delivered to subscribers and enable RBC to expand services for its subscribers in the future. NDS will additionally provide end-to-end system integration services to RBC, and its EPG will be implemented in the in-car receiver.

AT&T CruiseCast mobile TV service will offer a robust line-up of 42 entertainment channels, 22 satellite TV and 20 radio channels, that will include a variety of kids and family, documentary, music, comedy, news and sports programming at launch. The AT&T CruiseCast service will enable families, commuters and mobile professionals to watch the same type of television in the rear seat entertainment systems of their vehicles that they now have in their homes.

The AT&T CruiseCast service utilizes breakthrough technology that overcomes line-of-sight obstacles such as overpasses, buildings, trees or tunnels to deliver television programming to cars, non-commercial trucks and SUVs. The groundbreaking AT&T CruiseCast service was created through the collaboration of RBC and AT&T*, the world’s premier telecommunications company. RBC, a privately held US company is working with the business development group at AT&T to introduce the new product to the marketplace. The service will be available this Spring.

“NDS provides content security and advanced applications for our customers around the world, and this collaboration means that we are able to extend that delivery from the living room to family vehicles,” said Jesper Knutsson, NDS Americas Vice President and General Manager of Sales. “Working with a leading in-vehicle entertainment company like RBC has been a great experience and we’re very pleased to be one of the first companies to bring live satellite TV to vehicles.”

“RBC selected NDS as our content security, middleware and user interface provider because of its position as an industry leader and a true technology innovator,” said Michael Grannan, Chief Operating Officer of RaySat Broadcasting Corporation. “NDS has demonstrated its clear expertise in the global digital TV solutions market, so selecting them as our partner was a natural choice. With the combination of RBC, NDS and AT&T, consumers will be able to enjoy a remarkable in-car live TV experience.”

The AT&T CruiseCast service is made consumer-friendly thanks to the unique scaling down of satellite technology into the small pod-like antenna that affixes to the roof of vehicles. The antenna is paired with a receiver that is mounted in the vehicle and provides all video and audio connections to the appropriate vehicle systems, such as rear seat entertainment, vehicle audio system, etc.

VideoGuard, NDS’ market-leading conditional access and digital rights management technology, is the most widely deployed solution for digital TV in the world. It currently protects more than $40 billion worldwide for over 70 pay-TV operators of all sizes.