Mavrix Technology Licenses MIPS32® Synthesizable Processor
Monday, March 30th, 2009MIPS Technologies Continues to Gain Traction in Portable Market with Multimedia Phone Design Win
MOUNTAIN VIEW, Calif. — MIPS Technologies, Inc. (NasdaqGS: MIPS), a leading provider of industry-standard architectures, processors and analog IP for digital consumer, home networking, wireless, communications and business applications, today announced that Mavrix Technology, Inc., a fabless semiconductor company developing complete SoC solutions for the emerging Mobile Digital TV (MDTV) and portable multimedia market, licensed its MIPS32® 4KEc® synthesizable processor core for next-generation media processor designs.
“To succeed in the highly competitive multimedia cell phone market, our customers are looking for efficient, low-power SoCs to power their consumer devices,” said Dr. Zhenyu Zhou, CEO, Mavrix. “Our unique technology offers compelling all-format movie play and mobile TV functions for the fast growing cell phone market, with local technical support in China. By incorporating MIPS Technologies’ 4KEc core, we get a great combination of scalability and flexibility to optimize for high performance and low power. We also enable our customers to have a more open platform to develop their differentiation.”
“We are pleased that Mavrix, a company with innovative technology for the multimedia phone market, has selected MIPS Technologies to power its next-generation design,” said Brad Holtzinger, vice president of worldwide sales and corporate marketing, MIPS Technologies. “SoC developers who are focused on portable applications are increasingly leveraging MIPS Technologies’ broad and unique portfolio of IP and tools for the embedded market.”
According to market research firm IDC, worldwide mobile phone semiconductor revenue is expected to grow to $43 billion in 2012. According to the firm, connectivity and other multimedia related semiconductor content will continue to be primary drivers of revenue growth as mobile phone functionality continues to expand. IDC forecasts 62% CAGR worldwide from 2008 to 2012 for revenue from mobile phones with mobile TV functionality(1).
1. IDC, Economic Crisis Response: Worldwide Mobile Phone Semiconductor 2008-2012 Forecast, Doc # 215859, December 2008
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