Nielsen Provides U.S. Online Video Data For March 2009

Monday, April 13th, 2009
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NEW YORK, NY — Nielsen Online, a service of The Nielsen Company, reports March 2009 overall online video usage and top online brands ranked by video streams.

Table 1: Overall Online Video Usage (U.S.)

                            Feb-09     Mar-09   % Change
                         ---------  ---------  ---------
Unique Viewers (000)       127,613    130,075       1.9%
Total Streams (000)      8,897,943  9,672,341       8.7%
Streams per Viewer            69.7       74.4       6.7%
Time per Viewer (min)        169.3      190.7      12.6%

Source: Nielsen Online, VideoCensus
Note: Includes progressive downloads and excludes video advertising.

 

Table 2: Top Online Brands ranked by Video Streams for March 2009 (U.S.) (000)

                                                      Total   Unique
Video Brand                                         Streams  Viewers
-----------                                       ---------  -------
YouTube                                           5,479,609   89,407
hulu                                                348,520    8,865
Yahoo!                                              231,795   24,761
Fox Interactive Media                               207,528   14,719
Nickelodeon Kids and Family Network                 196,160    6,391
ABC.COM                                             176,931    6,881
MSN/Windows Live                                    168,907   12,076
Turner Sports and Entertainment Digital Network     137,621    5,822
MTV Networks Music                                  123,888    6,337
CNN Digital Network                                 103,453    9,021

Source: Nielsen Online, VideoCensus
Note: Includes progressive downloads and excludes video advertising.

VideoCensus Methodology and Metrics

Nielsen Online’s VideoCensus combines patented panel and census research methodologies to provide an accurate count of viewing activity and engagement along with in-depth demographic reporting. A unique viewer is anyone who viewed at least one video stream during the month. A stream is a program segment. VideoCensus measurement does not include video advertising.