Nielsen Provides U.S. Online Video Data For March 2009
Monday, April 13th, 2009NEW YORK, NY — Nielsen Online, a service of The Nielsen Company, reports March 2009 overall online video usage and top online brands ranked by video streams.
Table 1: Overall Online Video Usage (U.S.) Feb-09 Mar-09 % Change --------- --------- --------- Unique Viewers (000) 127,613 130,075 1.9% Total Streams (000) 8,897,943 9,672,341 8.7% Streams per Viewer 69.7 74.4 6.7% Time per Viewer (min) 169.3 190.7 12.6% Source: Nielsen Online, VideoCensus Note: Includes progressive downloads and excludes video advertising.
Table 2: Top Online Brands ranked by Video Streams for March 2009 (U.S.) (000) Total Unique Video Brand Streams Viewers ----------- --------- ------- YouTube 5,479,609 89,407 hulu 348,520 8,865 Yahoo! 231,795 24,761 Fox Interactive Media 207,528 14,719 Nickelodeon Kids and Family Network 196,160 6,391 ABC.COM 176,931 6,881 MSN/Windows Live 168,907 12,076 Turner Sports and Entertainment Digital Network 137,621 5,822 MTV Networks Music 123,888 6,337 CNN Digital Network 103,453 9,021 Source: Nielsen Online, VideoCensus Note: Includes progressive downloads and excludes video advertising.
VideoCensus Methodology and Metrics
Nielsen Online’s VideoCensus combines patented panel and census research methodologies to provide an accurate count of viewing activity and engagement along with in-depth demographic reporting. A unique viewer is anyone who viewed at least one video stream during the month. A stream is a program segment. VideoCensus measurement does not include video advertising.
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