Cisco Advances the Connected Life at Home at ANGA Cable 2009: Helping Service Providers Become Experience Providers

Wednesday, May 13th, 2009
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COLOGNE, Germany — At ANGA Cable 2009, Cisco (NASDAQ: CSCO) is showcasing a range of medianet technologies that will transform consumer video experiences for the Connected Life at Home. Cisco is demonstrating new technologies and solutions that help enable Internet Protocol (IP) networks to become the intelligent platform for a new generation of video and rich-media applications and services. This new class of technologies is designed to deliver advanced communications, collaboration and entertainment experiences through video- and rich-media-optimised service provider, business and home networks, known as “medianets”.

Cisco remains committed to supporting cable TV operators with existing access networks and will also show a range of technologies for optimising and expanding hybrid fibre-coaxial (HFC) capacity, and services.

Showcase demonstrations at the event will illustrate how providers can achieve service innovation through the development of new applications that deliver an enhanced user experience, including video over DOCSIS (VDOC), Web TV and over-the-top (OTT) services integration, video session-shifting to multiple devices, and targeted advertising.

These include:

Cisco® Content Delivery System (CDS) is a medianet technology that delivers cross-platform content and services to multiple devices and locations. The ability to pause and resume the viewing of content across a range of devices such as the TV set, PC and mobile handset offers a compelling new service that transforms the consumer’s experience. The Cisco CDS is also central to Cisco’s targeted advertising architecture. Operators can offer advertisers the ability to dynamically target advertising across TV, Internet and mobile domains and for both linear and nonlinear video services.

Cisco Connected Home brings a more social, more interactive and more personal experience to viewing content in the home or on the move. In conjunction with network technologies such as the CDS and Content Delivery System-Internet Streaming (CDS-IS) the Connected Home becomes an intelligent extension of the network and simplifies the delivery of broadband video, Web 2.0 and personal content to a range of networked and wireless devices.

Cisco DOCSIS 3.0 and DOCSIS over Passive Optical Network (DPON) solutions are part of the media-aware IP Next-Generation Network (IP NGN) portfolio that helps enable operators to deliver next-generation broadband services that can completely transform the end-user experience. Operators will be able to see how they can maximise their infrastructure capacity to dramatically increase access speeds and re-establish their competitive advantage using a modular cable modem termination system (M-CMTS) architecture. The solution features the Cisco uBR10012 Series M-CMTS, universal edge QAMs and cable modems and will be used to demonstrate ultra-high-speed data transmission and video over DOCSIS (VDOC).

Scalable network solutions remain a key requirement for service providers that need to maximise their bandwidth and support emerging, next-generation services over HFC or pure fibre networks in order to remain competitive. Cisco offers the tools to build network architectures that help operators to cope with today’s increased bandwidth demands and will show a range of transport, hub, node and EGC amplifier products including the new Cisco GS7000 Optical Hub and the new Cisco A90098 Fiber Deep Node. The Prisma II XD and Lumin Dense-Platform Optical Systems will also be showcased.

The IPTV set-top box is the consumer’s gateway to an integrated media experience. Building on more than 35 years of world-class set-top box expertise from Cisco’s Service Provider Video Technology Group (formerly Scientific Atlanta), Cisco offers a family of open, flexible and powerful IPTV set-top boxes, which support a variety of middleware platforms, giving service providers a high degree of control, creativity and differentiation in solution development. A range of Cisco IPTV set-top boxes including the CIS2000, CIS5000, CIS5220 and CIS6000, will be on show.

Cisco’s digital headend solutions encompass a range of medianet technologies that provide the foundation necessary for delivering a wide spectrum of advanced interactive services to consumers. The digital headend platform employs Cisco Content Delivery System technology to deliver the flexibility, scalability and manageability needed to get the most out of service provider bandwidth, making it cost-effective to adapt to an evolving market. Cisco’s modular, end-to-end digital headend platform includes content contribution, acquisition, high-end encoding, digital content management, multiplexing and monitoring.