Channel Islands and Digisoft.tv integrate targeted advertising systemsTuesday, May 26th, 2009
CORK, Ireland and SAN DIEGO, California — Today Channel Islands, the software company delivering next generation television solutions to cable operators, and Digisoft.tv, a leading global provider of carrier class solutions to the IPTV and media entertainment markets, announced the formation of a partnership to offer integrated targeted advertising systems to IPTV operators worldwide.
“Targeted advertising offers operators the opportunity to really drive incremental revenue from their IPTV investments ,” said Tom Higgins, Executive Chairman, Digisoft.tv Ltd. “Channel Islands’ software makes this possible for IPTV and digital cable operators worldwide.”
Digisoft will integrate Channel Islands’ Digital Video Advertising (DiVA) solution with Digisoft’s Java-based middleware, which has been deployed with operators around the globe. The two companies have completed initial testing at Digisoft’s Cork, Ireland software labs and are now planning to target a number of deployments in the coming months.
“Many of the world’s most demanding multi-channel providers rely on Digisoft products,” said Lindsay Gardner, President, Channel Islands. “Integrating our targeted television advertising solution into Digisoft’s suite means that more operators can evaluate and do business with us.”