China Digital TV Announces Two New Contract Wins

Tuesday, June 2nd, 2009
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China Digital TV chosen to supply CA systems to Jiangxi TV Network; Company’s Miracle 3.0 SMS solution to support Zhongguang Satellite’s subscriber management upgrade project

BEIJING — China Digital TV Holding Co., Ltd. (NYSE: STV) (“China Digital TV” or the “Company”), the leading provider of conditional access systems to China’s expanding digital television market, today announced that the Company has won contracts to provide conditional access (CA) systems to Jiangxi Broadcasting Television Network Co., Ltd (Jiangxi TV Network), a provincial TV network operator, and subscriber management system (SMS) solutions to Zhongguang Movie and TV Satellite Co. Ltd, a China Central Television (CCTV) subsidiary and content distributor.

As the provincial level TV operator in Jiangxi, a province in southeastern China, Jiangxi TV Network covers nearly 5 million cable TV subscribers across 11 municipalities. Upon the completion of the digital TV mass migration project, Jiangxi TV Network will be able to transmit up to 200 digital channels to its subscribers.

“As the only domestic CA supplier to have excelled under Jiangxi TV Network’s rigorous selection process, we are proud that China Digital TV has been chosen as the operator’s trusted partner,” said Mr. Dong Li, China Digital TV’s president. “This once again demonstrates that China Digital TV’s strong track record, advanced technology and high-quality customer service give us a strong advantage when competing for new contracts.”

Separately, China Digital TV has won a contract to provide its new Miracle 3.0 SMS solution to Zhongguang Satellite. As part of Zhongguang Satellite’s subscriber management upgrade project, China Digital TV’s Miracle 3.0 SMS solution will enable the company to optimize its customer account management and fee collection process. Zhongguang Satellite distributes the content of four CCTV channels to more than 300 million end users through over 7,000 head- end receivers in China.

As of today, China Digital TV’s SMS products have been installed on over 60 domestic TV platforms.