More Asian Consumers Embracing Mobile Video

SCOTTSDALE, Ariz. — Asia/Pacific mobile video subscription rates and revenues will grow significantly over the next few years, as handset capabilities and broadcast technology become more advanced, and events like the 2008 Olympic games spur growth, reports In-Stat. Mobile video revenues in Asia/Pacific will reach US$3.1 billion in 2010. With the maturing of large Asia/Pacific mobile markets like Japan and South Korea, as well as rapid growth of new markets like China and India, mobile video will be a valuable new stream of revenue for carriers.

A recent report by the high-tech market research firm found the following:

• Japan and South Korea will be the largest markets, with US$1 billion and US$810 million in revenues, respectively, in 2010.
• 20.8% of all respondents to an In-Stat consumer survey indicated that they download and play mobile videos.
• 3G mobile video users spent around 43% more per month on mobile video than 2G mobile video users.

Recent In-Stat research, In-Sights: Mobile Video in Asia/Pacific: Ready to Soar (#IN0602837AW), covers the market for mobile video services the Asia/Pacific region. It includes forecasts of mobile video revenue through 2010 for the region and for major countries. It also contains results of In-Stat’s Mobile Content Survey 2006, which gauged consumer interest and usage levels of mobile content in the Asia/Pacific region.