mywaves Hits One Million Mobile Users Worldwide

Wednesday, July 25th, 2007 

In Just 6 Months, mywaves Delivers Personalized Video Lineups to Users in More Than 150 Countries, Adding 25-35,000 Users per Day

SUNNYVALE, Calif. — mywaves, the fastest growing, carrier-independent mobile media company delivering Web video to mobile phones around the world, today announced more than one million users have signed up to tune in and see what’s playing on mywaves’ 100,000 channels. mywaves makes it easy for consumers to personalize their mobile entertainment lineup, letting them watch professional, private and user-generated videos on their cell phones anytime, anywhere.

“To have reached this milestone in just six months after we launched our service demonstrates the incredibly high consumer demand for personalized video entertainment on the go,” said Rajeev Raman, mywaves CEO and founder. “Clearly, the ability to access your favorite web videos on your mobile phone appeals to people all over the world.” mywaves’ growth continues to accelerate with 1 to 2 million mobile video views each day.”

Since launching in December, 2006, mywaves has added new unique mobile and Web video features and secured partnerships with major entertainment and advertising partners. mywaves has created a mobile environment for users to enjoy free mobile video in more than 150 countries on 350 carriers and more than 500 phones.

Free to consumers, mywaves gives users unprecedented choice and control over their mobile entertainment experience, regardless of carrier. Simply visit www.mywaves.com from your phone’s browser or on the Web and you will find a rich, easy-to-use Web site that is focused on helping you discover, choose, and personalize an on-the-go video experience. mywaves.features a lineup of premium, private and user-generated videos, that are automatically updated and delivered to your phone and can be sent to phones and e-mails of friends and family. The service works globally across all 3G, EDGE, and EV-DO carriers as well as most video-capable mobile phones. You can also visit www.mywaves.com from your PC to set up your mobile experience.

mywaves enables advertisers to run cross-platform campaigns across carrier networks, enabling brands to connect with consumers through rich video entertainment on mobile phones around the world.