Dolby Collaborates with Sonic to Bring Dolby Digital Plus to RoxioNowWednesday, November 3rd, 2010
Leverages RoxioNow cloud to expand reach of its premium audio format
NOVATO, Calif. & SAN FRANCISCO — Sonic Solutions (NASDAQ:SNIC) and Dolby Laboratories, Inc. (NYSE:DLB) today announced a collaboration to deliver Dolby® Digital Plus through the RoxioNow™ entertainment platform.
The RoxioNow platform encompasses the complete Sonic Solutions® range of Hollywood to Home™ products for the creation, distribution, and enjoyment of streamed and downloaded digital entertainment. Dolby technology is enabling the RoxioNow platform to bring high-quality surround sound experiences to more online entertainment services and a broad, multi-manufacturer network of connected devices.
Dolby Digital Plus is a premium audio format offering the efficiency, interoperability, and flexibility online content delivery services, Blu-ray Disc™ manufacturers, broadcasters, mobile phone makers, and other entertainment providers want in next-generation products and services.
“RoxioNow is designed to help studios, device makers, and retailers bring outstanding entertainment to connected devices,” said David Cook, General Manager, RoxioNow for Sonic Solutions. “Dolby Digital Plus represents exacting audio expertise combined with a highly versatile and efficient technology that helps emphasize the realism, excitement, and emotion of a movie. We are delighted to work with Dolby to add its exciting technology to our palette of services that are sure to delight movie lovers everywhere.”
Sonic will make content enabled with Dolby Digital Plus available via its cloud-based digital locker system for connected devices.
“We’re always looking for innovative ways to bring the Dolby cinematic experience to people at home,” said John Griffin, Senior Director, Connected Electronics, Dolby Laboratories. “We’re excited to work with Sonic to build Dolby Digital Plus into the RoxioNow services and digital locker.”
Tens of millions of TVs, set-top boxes, Blu-ray Disc players, audio/video receivers, and mobile phones have shipped to date with Dolby Digital Plus. For online and streamed media applications, Dolby Digital Plus supports up to 7.1 channels of premium-quality surround sound and gives consumers access to more content while they experience all of the enveloping surround sound that Blu-ray Disc, high-definition broadcast, and streamed and downloaded media make possible.