MediaTek Releases World's First 120Hz SoC for High-end Smart TVThursday, January 5th, 2012
Next Generation Wi-Fi Display Technology Brings the “Living Room” Revolution to a New Level
TAIPEI, Taiwan — MediaTek Inc. (Taipei: 2454), a leading fabless semiconductor company for wireless communications and digital multimedia solutions, today announced the release of the world’s first 120Hz Smart TV supported single chip solution model. In addition to providing an unparalleled 3D viewing experience, the chip is also an industry leader in support for Wi-Fi display technology, which allows Smart TVs to synchronize with Wi-Fi network hubs without the use of external modems or Internet connection, ensuring that high definition content can be easily shared on TV screens anytime or anywhere. MediaTek’s groundbreaking solution is bringing the “living room” revolution to a new level, while creating a new generation of “smart homes.”
According to the Topology Research Institute’s most recent report, as more brands continue to release Smart TVs, worldwide shipments of Smart TVs in the next two years could double. In 2011 alone, 25.18 million Smart TVs were sold worldwide, accounting for 10.4% of overall TV sales. In 2012, that number is set to double to at least 52.85 million units. A yearly growth of 100% means that by the end of 2012, Smart TVs will account for 20% of overall TV sales. The report went on to say that as “smart” becomes the new catchword in electronics, the addition of 3D and LED innovative hardware features is set to bring about more explosive growth to the already red hot Smart TV market.
MediaTek’s new Smart TV single chip solution offers a number of highly integrated advanced applications. In addition to support for numerous high definition video image processing technologies, the chip also comes with MediaTek’s patented MDDi™ deinterlace solution, greatly enhancing the clarity of moving images and allowing support for 120 Hz MEMC (Motion Estimation, Motion Compensation) and 3D visuals, thus making images even more lifelike and giving consumers a smoother and more vivid viewing experience. As the first to support the next generation Wi-Fi Alliance Standard, MediaTek’s Wi-Fi display technology allows Smart TVs to be synchronized with one or more Wi-Fi stations, thus allowing simultaneous broadcast of content between the devices. Enjoying a new smart digital home experience, consumers can now easily share high definition video content with both friends and family.
In addition, MediaTek provides support for digital TV’s worldwide common platforms, as well as the customization of solutions, enabling customers to instead focus their resources on product differentiation and various application developments, thereby shortening the time to market for products. Mr. Joe Chen, General Manager of Digital TV BU at MediaTek Inc., said, “Compared with traditional TVs, Smart TVs offer Internet access and Internet service platforms which give consumers a more superior all around visual experience. Following the introduction of Smart TV technology, the traditional TV has been transformed into a digital home entertainment center; with interactive features available, as well as having built in a variety of different applications, this new generation of Smart TVs completely redefines the traditional role of the ‘living room TV’, and sets a new milestone for TV technology. By offering a Smart TV single chip solution that features high-performance, high integration and customizable features, MediaTek continues to help customers worldwide achieve global brand value.”