Zenterio expands into Latin America with deal with Uruguay's TCCTuesday, August 6th, 2013
STOCKHOLM — TCC, technology leader in Pay TV in Latin America and Zenterio, Swedish developer of an independent operative system for interactive TV, announced today a partnership.
The partnership will enable TCC to launch new interactive services on in-home TV sets as well as live TV streaming on mobile devices. This is first of its kind and comes as a direct response to the demands of a changing TV-market. The viewers are looking for more entertainment via interactive experiences and new features like viewing on multi-screen and mobile devices. Unlike other regions in the world, the Latin American pay TV-market is booming.
By the use of the independent Zenterio operative system TCC can deploy new interactive services faster and easier. CEO of TCC Javier Ruete says; “We have created a unique platform together with our suppliers with the latest trends that brings to the market a new dimension of TV entertainment. For example our Set Top Box software runs on Zenterio’s independent operating system. This platform gives us fast deployment of new services, increased cost effectiveness and ensures our leading position on the market. Zenterio’s solution is part of STDC’s integrated yet open ecosystem, which is totally interoperable and adaptable for every IPTV, OTT and CATV operator or Telco.
For Zenterio this is a major step onto the important South American market with its 400 million people across 12 countries. South America is the fastest growing TV market in the world and the demand from the viewers for new and exciting features are strong. Around 150 000 new users will benefit from the new services stemming from this partnership in the South American region to begin with.
“TCC has very creative and talented people who brings the latest technology and services in the market to their customers. Zenterio’s approach is to be the leading software supplier for interactive TV market and our cooperation will make deployment even faster which will benefit TCC’s end customers,” Jan Macku, Director of business development, Zenterio said.
Pay TV in Latin America continues to boom. Half the total number of Latin American households will have pay TV by 2015, with 80.36 million households receiving some kind of service, the second edition of Digital CATV for Latin America, 2005-2015 by Dataxis NexTV reports. According to the forecast there will be 80.36 million subscribers by 2015, which translates to a penetration rate of 50.3% of the region’s households with TV sets.