4K Ultra HD TV market to hit 330 million units by 2019

Wednesday, October 14th, 2015 
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More than 330 million 4K UHD TVs will be sold globally by the end of 2019

Reason For Not Planning to Purchase a 4K TV - U.S. Broadband Households Likely To Buy a Flat-Panel TV in the Next 12 Months but Not Looking to Purchase a 4K TV

DALLAS, TX — Newly released connected CE research from Parks Associates finds more than 330 million 4K UHD TVs will be sold globally by the end of 2019, an increase from two million in 2013. The report, Connected CE: Trends and Innovation, notes that, of U.S. broadband households planning to purchase a flat-panel TV in 2015, 56% think that 4K picture quality is an important feature. Among flat-panel shoppers not planning to buy a 4K TV, 42% were unfamiliar with 4K/UHD technologies, and 44% felt either that the price was too high or that the picture quality was not worth the premium cost.

The research firm will discuss its connected CE and consumer research during a special session on next-generation TVs at CEDIA EXPO 2015, October 14-17 in Dallas, Texas.

“In addition to 4K, picture technologies such as high dynamic range (HDR) and wide color gamut (WCG) are being introduced to the market,” said Barbara Kraus, Director of Research, Parks Associates. “The combination of these picture technologies will produce more saturated colors, more dynamic images, and pictures that look more lifelike.”