Hungary adds 49,000 digital pay TV subscribers in 2Q 2016

Friday, July 29th, 2016 
NMHH logo

BUDAPEST — According to the latest Flash Report released by Hungary’s Office of the National Media and Infocommunications Authority (Nemzeti Média- és Hírközlési Hatóság – NMHH), in June 2016, the number of households with digital television subscriptions in the network of Hungary’s largest broadcasters was 2,397,850, up 178,708 from 2,219,142 in June 2015, and up 49,002 from 2,348,848 at the end of March 2016.

Satellite subscribers accounted for 901,488 of the digital total with cable and IPTV accounting for 1,390,122, and Antenna Hungária’s MinDig TV Extra DTT service making up the remaining 106,240.

The flash report is based on data provided on a voluntary basis by Hungary’s largest broadcasters and covers approximately 93 percent of the subscription television services market.

The service providers featured in the flash report are Magyar Telekom Nyrt., Invitel Zrt., UPC Magyarország Kft., DIGI Kft., PR-TELEKOM Zrt., Tarr Kft., ViDaNet Zrt., PARISAT Kft., UPC DTH S.à.r.l. and Antenna Hungária Zrt.

Pay TV subscribers

                     1Q 2015    2Q 2015    3Q 2015    4Q 2015    1Q 2016    2Q 2016      QoQ      YoY  YoY (%)
                   ---------  ---------  ---------  ---------  ---------  ---------  -------  -------  -------
Total (estimated)  3,411,000  3,434,000  3,458,000  3,479,000  3,489,000  3,531,000   42,000   97,000     2.8%
Top 10 operators   3,135,037  3,157,195  3,181,899  3,205,557  3,240,253  3,273,421   33,168  116,226     3.7%
CATV, IPTV         2,125,825  2,143,615  2,171,532  2,205,659  2,239,681  2,265,693   26,012  122,078     5.7%
- analogue           950,237    938,053    920,203    906,089    891,405    875,571  -15,834  -62,482    -6.7%
- digital          1,175,588  1,205,562  1,251,329  1,299,570  1,348,276  1,390,122   41,846  184,560    15.3%
DTH                  898,876    901,688    900,018    895,771    898,887    901,488    2,601     -200     0.0%
MinDig Tv Extra      110,336    111,892    110,349    104,127    101,685    106,240    4,555   -5,652    -5.1%
Digital Total      2,184,800  2,219,142  2,261,696  2,299,468  2,348,848  2,397,850   49,002  178,708     8.1%

Pay TV subscriber market shares - Hungary - 2Q 2016

Market shares (relative to the estimated total for all operators)

                           1Q'15  2Q'15  3Q'15  4Q'15  1Q'16  2Q'16
                           -----  -----  -----  -----  -----  -----
UPC (wired, satellite)     27.0%  26.9%  26.8%  26.9%  26.9%  26.8%
T-Home (wired, satellite)  25.1%  25.1%  25.2%  25.4%  25.4%  25.3%
DIGI (wired, satellite)    24.2%  24.3%  24.4%  24.3%  24.9%  25.0%
Invitel (wired)             4.2%   4.3%   4.4%   4.5%   4.6%   4.7%
MinDig TV Extra (DTT)       3.2%   3.3%   3.2%   3.0%   2.9%   3.0%
Tarr (wired)                2.9%   2.9%   2.9%   3.0%   3.0%   3.0%
PR-TELEKOM (wired)          2.3%   2.3%   2.3%   2.2%   2.1%   2.1%
ViDaNet (wired)             2.3%   2.3%   2.3%   2.2%   2.2%   2.2%
PARISAT (wired)             0.6%   0.6%   0.6%   0.6%   0.6%   0.6%
Other service providers     8.1%   8.0%   8.0%   7.9%   7.4%   7.3%