Rogers introduces NextBox 4K PVR

Rogers and Sportsnet to deliver more than 100 live sporting events in 4K in 2017

TORONTO — Today Rogers Communications and Sportsnet announced they will bring sports fans more than 100 Blue Jays, NHL, and NBA games in 4K in 2017. Rogers is also introducing the new NextBox™ 4K PVR, giving customers the ability to record up to eight 4K programs at one time and store up to 90 hours of 4K entertainment.

“Our new 4K PVR means our customers won’t miss a moment of the action and is just one more way we’re working to deliver a great video experience to our customers,” said Dirk Woessner, President of Consumer Business Unit, Rogers. “Consumer adoption of 4K will continue to grow in 2017- and Rogers will be right there to bring customers the best 4K content and experience available.”

In addition to new 4K content, Rogers will continue to make investment to its TV platform next year to improve stability, upgrade its mobile apps, and enhance Nextbox.

In 2016 more than 30% of new TV purchases this year were 4K models. Looking ahead to 2017, leading manufacturers expect 4K sales to top 50%. This is especially true for TVs 55″ or larger, which are now manufactured almost exclusively in 4K – a big screen perfect for the big game.

With approximately 300 hours of baseball, hockey, and basketball action, fans can get closer than ever to the action on Sportsnet 4K and Sportsnet ONE 4K, available to Rogers customers with a NextBox 4K or NextBox 4K PVR new set-top box, plus a 4K theme pack subscription.

“We all connect with sports because it’s about the great stories of heroes, underdogs, comebacks and glory – and 4K technology allows us to capture the details and put fans in the centre of the action,” said Scott Moore, President, Sportsnet & NHL Properties, Rogers. “We’ve logged hundreds of hours in the 4K production trucks learning how the new technology helps us tell these stories, and in 2017 we’ll build on that momentum to bring these incredible moments to life.”

Today’s schedule announcement builds on a year of Rogers and Sportsnet 4K “firsts,” from the first live sports broadcast in North America, to the first productions and broadcasts of NHL and MLB games. Launched in April 2016, Sportsnet 4K (channel 998) and Sportsnet ONE 4K (channel 997) are North America’s first 24/7 dedicated sports feeds to feature 4K content.