Wire and Wireless Launches SITI Digital Cable Television in Bangalore

Offers Next Generation Digital Cable Television; Offers DVD Quality picture and stereophonic sound on cable TV service to millions of its customers; Capacity to deliver upto 1000 channels at one go; Go Digital at Rs. 699 only

BANGALORE — In a major initiative, first of its kind, Wire and Wireless (WW), part of Zee Network Enterprise and India’s No:1, Cable TV Company has launched SITI Digital Cable Television in Bangalore. With this latest initiative, Wire and Wireless has taken a pioneering initiative to bring digital quality cable television for the viewers of Bangalore.

SITI Digital Cable Television offers a superior picture and sound quality as compared to the conventional Local cable TV. The Digital cable television is capable of delivering 1000 channels through Set-Top-Box (STB) and is backed by world class infrastructure, state -of-the-art headends and hybrid fiber optic network. Now a customer can get a Set-Top-Box installed at home for Rs. 699/- only. The company is also providing conventional analogue local cable TV under SITI network.

Announcing the launch of SITI Digital Cable Television, Mr. Deepak Chandnani, Chief Executive Officer, Wire and Wireless, (WW) said, “We are the leaders in the space of Digital Cable Television. Our SITI Digital services are extremely popular in all the locations, as we bring the digital age to viewers through cable, thereby transforming the way they receive information and entertainment.

The launch of SITI Digital Cable Television, is part of our commitment to offer consumers the very best viewing television in the market. I am quite confident that Digital Cable Television offered by us will receive huge response from the viewers , Mr. Chandnani added.”

In addition to SITI Digital Cable Television, the company also offers Broadband Internet under SITI brand, which allows high bandwidth advantage and high speed internet access upto 256 kbps through the high bandwidth of cable network, by offering a truly unmatched surfing experience without changing the existing setup on your computer or Television.

The Corporate Brand is simplified as Wire and Wireless under which:

Wire and Wireless, India’s leading Cable Television Company has presence in 43 cities in India with over 400 centers, 4000 LCO partners, 67 analog headends and 8 digital headends. Wire and Wireless (India) is a part of the Essel Group, which has diverse National and Global business interest encompassing media programming, broadcast and distributions, specially packaging, entertainment, telecom and trading with a market capitalization of over 1.7 billion dollars.

WW has been providing services in analog and digital mode, having features like Video on Demand, Pay per View, Electronic programming Guide (EPG), gaming through a Set Top Box (STB) and are in the process of being the first company in India to launch Headend in the Sky (HITS). It is the first company in India to provide TRIPLE play technology, which enables subscribers to get access to television channels, Internet, and Voice over Internet Protocol (VoIP) services.