SFR STBs first in France to integrate Amazon Prime Video

Tuesday, August 27th, 2019 
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Altice Europe Announces Collaboration With Amazon Prime Video

  • SFR Of Altice Operations Is The First French Pay TV Service To Announce A Collaboration With Amazon Prime Video, Making Amazon Originals Such As The Boys Or Raphael Varane: Destin De Champion Available Soon To Sfr Customers In France, And Will Follow For Customers In Portugal, Israel And The Dominican Republic

PARIS — Altice Europe, a convergent leader in telecoms, content, media, entertainment and advertising, today announced a collaboration with Amazon Prime Video to make the best content and viewing experience available to its SFR customers in France.

SFR will be the first of Altice operations and the first operator in France to announce the Prime Video app within its LaBox SFR Fibre, SFR Box Plus and SFR Box 8 set-top boxes.

The launch adds award-winning and critically acclaimed Amazon Originals The Marvelous Mrs. Maisel, Good Omens, Tom Clancy’s Jack Ryan, The Grand Tour, The Boys, The Man in the High Castle, American Gods and the highly-anticipated Carnival Row, an American neo-noir fantasy web television series with Orlando Bloom and Cara Delevingne launching this fall. SFR customers will also have access to local Originals like Jérôme Commandeur: Tout en douceur and Raphael Varane: Destin de Champion, and popular French and Hollywood movies. A large selection of titles on Prime Video are available in Ultra High Definition (UHD) and HDR.

The deal further enhances Altice’s strategy to combine the very best over-the-top online video apps and offerings from major streaming players, with its own world-class content and TV functionality, in a seamlessly-integrated experience. Customers can search, access and enjoy the top movies and series they love with the convenience and flexibility of a single platform – powered by ultrafast broadband networks that enable high-quality, buffer-free viewing. This launch will come right after the launch of Amazon Alexa within SFR Box 8 and will be fully integrated.

Alain Weill, Altice Europe CEO, Altice France Chairman and CEO commented, “We’re excited to collaborate with Amazon to deliver its highly-popular content, including Amazon Originals and Exclusives, directly to our consumers. We know our customers want to see their favorite shows and programming on their big screen at home, and our collaboration with streaming services like Amazon continues to make that happen. This collaboration with Amazon reinforces our track record of teaming with the best to give our customers unbeatable content. SFR customers will soon be able to seamlessly search for and watch incredible Amazon Prime Video programming directly from their box in the highest possible quality.“

Jay Marine, Vice President, Amazon Prime Video Europe, commented: “Our collaboration with SFR is fantastic news for our customers in France who will now be able to watch Prime Video on their SFR set-top box with the same remote they use everyday, including thousands of movies, TV series, and award-winning Amazon Originals such as the new cult hit The Boys, Tom Clancy’s Jack Ryan, The Marvelous Mrs Maisel, Good Omens, and Jérôme Commandeur: Tout en douceur”.

Soon, SFR customers will be able to access the Prime Video application through SFR applications and will be accessible to SFR mobile customers. The launches in Portugal, Israel and Dominican Republic will follow soon.

Links: Altice; Prime Video