Advertising (Targeted Advertising, Programmatic Advertising, AdTech)

CIMM identifies best ways to combine STB and Smart TV data
Jan 28, 2021 – The CIMM has released a study identifying best practices for integration of STB and Smart TV data. The combination comes closer to creating nationally representative data sets for linear and streaming TV programming and advertising use cases.
News categories: CIMM, Pre-Meditated Media, Jane Clarke, Gerard Broussard, Howard Shimmel, Advertising, Big Data, Digital TV, Set Top Box, Smart TV, USA, Worldwide

Unruly launches self-service tools for CTV and OTT publishers
Jan 27, 2021 – Unruly has launched a self-service platform, UnrulyX CTRL, that enables publishers to set up programmatic deals across their CTV, video and banner inventory, giving advertisers around the world access to their audiences.
News categories: Unruly, Kenneth Suh, David Leviev, Advertising, Digital TV, Streaming, Worldwide

RTL AdConnect and smartclip team up on addressable advertising
Jan 22, 2021 – RTL AdConnect and smartclip have announced that RTL AdConnect will now use smartclip's ad serving and SSP stack for a larger portion of its European addressable TV and online video campaigns.
News categories: AdConnect, smartclip, Stéphane Coruble, Dr. Oliver Vesper, Advertising, Digital TV, Europe, Streaming

ViacomCBS, DISH Media, Adcuratio enable broadcast inventory on MVPD STBs
Jan 14, 2021 – ViacomCBS and DISH Media have announced an industry breakthrough by delivering the first-ever addressable impressions within a live national broadcast via MVPD set-top box.
News categories: ViacomCBS, DISH Media, Adcuratio, Mike Dean, Tim Myers, Harish Narasimhan, Advertising, Digital TV, Satellite, Set Top Box, USA

DoubleVerify earns MRC accreditation for CTV measurement
Jan 14, 2021 – DoubleVerify has received Media Rating Council (MRC) accreditation for display and video rendered ad impression measurement and invalid traffic filtration in the Connected TV (CTV) media environment.
News categories: DoubleVerify, Media Rating Council, Mark Zagorski, George W. Ivie, Olga O’Donnell, Advertising, Big Data, Digital TV, Streaming, USA

Kantar expands TV audience measurement panel in Georgia
Jan 13, 2021 – Kantar has announced improvements to its TV Audience Measurement service in Georgia. Since 2016, Kantar, with Tri Media Intelligence (TMI), has provided the TV audience measurement currency to the Georgian market.
News categories: Kantar, Tri Media Intelligence, Keld Nielsen, Ana Lordkipanidze, David Chezhia, Advertising, Big Data, Georgia

Survey shows 27% of U.S. households plan to cut cable TV in 2021
Jan 12, 2021 – U.S. households are cancelling their cable subscriptions more rapidly than previously reported. Data from The Trade Desk (Nasdaq: TTD) shows 27% of U.S. cable TV subscribers are planning to cut their subscriptions in 2021.
News categories: The Trade Desk, Tim Sims, Advertising, Cable TV, Digital TV, Market Research, Streaming, USA

OpenAP launches Supply-Side Platform for linear TV inventory
Jan 11, 2021 – OpenAP has launched a supply-side platform (SSP) that gives advertisers access to available linear inventory from TV publishers. The launch enables buying of advanced TV across premium viewing environments.
News categories: OpenAP, Omnicom, David Levy, Matthew Kramer, Advertising, Digital TV, USA

TEGNA extends partnership with FreeWheel
Jan 7, 2021 – TEGNA (NYSE: TGNA) and FreeWheel (Nasdaq: CMCSA) have announced a multi-year deal to further transform and automate the way TEGNA’s buyers and sellers transact, including through CTV/OTT advertising platform Premion.
News categories: FreeWheel, TEGNA, Premion, Ian Banks, Kurt Rao, Tom Cox, Advertising, Digital TV, Streaming, USA