Advertising (Targeted Advertising, Programmatic Advertising, AdTech)

VIZIO reports Q1 2023 financial results
May 9, 2023 – VIZIO Holding (NYSE: VZIO) has announced results for the three months ended March 31, 2023. The company reported that there are now 17.5 million SmartCast Active Accounts. SmartCast ARPU was $29.20, up 23% YoY.
News categories: VIZIO, William Wang, Advertising, Digital TV, Results, Smart TV, Streaming, USA

CTV now accounts for over half of global video impressions
May 11, 2023 – CTV now accounts for 51% of global video impression share, an increase of 10.9% compared to 2021 - with mobile and desktop steadily declining - according to a report from Innovid (NYSE: CTV).
News categories: Innovid, Dave Helmreich, Advertising, Digital TV, Market Research, Streaming, Worldwide

Fubo enhances CTV ad measurement with iSpot.tv
May 10, 2023 – FuboTV (NYSE: FUBO) has partnered with iSpot.tv to bolster CTV measurement across its video ad inventory, including data on the number of impressions delivered to households not reached by linear TV.
News categories: iSpot.tv, FuboTV, Dan Loewenberg, David Gandler, Advertising, Digital TV, Streaming, USA

Nielsen solution measures content viewing across all device types
May 3, 2023 – Nielsen has introduced Nielsen ONE Content Alpha, delivering measurement of content viewing across all device types. Nielsen ONE Content uses Gracenote ID for entertainment content identification.
News categories: Nielsen, Deirdre Thomas, Jon Turner, Roberto Ruiz, Advertising, Big Data, Digital TV, USA

Unruly provides TCL FFALCON ad inventory access through Amobee
May 2, 2023 – Unruly has partnered with TCL FFALCON to provide advertisers using the Amobee demand-side platform with access to TCL FFALCON ad inventory on the TCL Channel in the US, Europe and APAC regions.
News categories: Tremor International, TCL FFALCON, Unruly, Kenneth Suh, Rebecca Wan, Advertising, Digital TV, Smart TV, Streaming, Worldwide

Allen Media adds VideoAmp currency for 2023-24 Upfront season
Apr 26, 2023 – Allen Media Group (AMG) has announced that VideoAmp will be offered as a new currency in the 2023-24 Upfront season, beginning with The Weather Channel television network.
News categories: VideoAmp, Allen Media Group, Michael Parkes, Byron Allen, Advertising, Big Data, Digital TV, USA

Tremor International launches self-service cross-platform planner
Apr 26, 2023 – Tremor International (AIM/NASDAQ: TRMR) has launched a self-service cross-platform planner that enables broadcasters to maximize reach and frequency allocation across linear and digital inventory.
News categories: Tremor International, Kenneth Suh, Advertising, Digital TV, Worldwide

InfoSum announces clean room partnership with Samsung Ads
Apr 25, 2023 – InfoSum is working with Samsung Ads to create a clean room solution that will enable Samsung Ads clients to match and activate audiences in InfoSum's privacy-first environment.
News categories: InfoSum, Samsung, Brian Lesser, Justin Evans, Advertising, Big Data, Digital TV, Worldwide

Roku and Instacart pair TV streaming data and online grocery delivery
Apr 26, 2023 – Roku (Nasdaq:ROKU) and Instacart have combined viewing data from Roku with insights from Instacart to measure whether streamers purchase products on Instacart after seeing an ad on the Roku platform.
News categories: Roku, Instacart, Alison Levin, Ali Miller, Advertising, Big Data, Digital TV, USA