NewFronts NewFronts (IAB NewFronts) 2024: April 29-May 2, 2024: New York

IAB & 4A’s release Ts&Cs addendum for long-form video
Jan 4, 2018 – The Interactive Advertising Bureau (IAB) and 4A’s (American Association of Advertising Agencies) have released a set of terms and conditions for long-form video, a key addendum to the standard Ts and Cs, last updated in 2009.
News categories: Interactive Advertising Bureau, American Association of Advertising Agencies, Randall Rothenberg, Marla Kaplowitz, Advertising, NewFronts, USA

Majority of U.S. adults own a streaming enabled TV
May 10, 2017 – The Interactive Advertising Bureau (IAB) has released a study revealing that most U.S. adults (56%) own a Streaming Enabled TV, a 56 percent rise from just two years ago, a fundamental shift in the way that Americans watch television.
News categories: Interactive Advertising Bureau, Chris Kuist, Anna Bager, Digital TV, Market Research, Mobile, NewFronts, Smart TV, USA

Twitter announces more than a dozen content deals
May 1, 2017 – Twitter has unveiled a slate of live streaming content deals across sports, news and entertainment. A dozen new collaborations have been announced, bringing hundreds of hours of exclusive live content to the platform.
News categories: Twitter, Jack Dorsey, Anthony Noto, Leslie Berland, Matthew Derella, Digital TV, NewFronts, Streaming, USA, Worldwide