USA (United States of America) Digital TV News

Connected TV emerges as advertising's fastest-growing video segment
Jun 7, 2018 – Marketers plan to dramatically increase their budget commitments to Connected Television (CTV). In fact, 78% of marketers surveyed plan to buy ad inventory on streaming TV within the next 12 months, according to the latest SteelHouse survey.
News categories: SteelHouse, David U. Simon, Advertising, Digital TV, Market Research, Streaming, USA

Amazon releases 4K streaming media player with TV voice control
Jun 7, 2018 – Amazon (NASDAQ: AMZN) has announced Fire TV Cube, a hands-free 4K Ultra HD streaming media player with Alexa, allowing control of TV from across the room. Fire TV Cube can control a compatible TV, sound bar, A/V receiver, and cable or satellite box.
News categories: Amazon, Marc Whitten, Digital TV, Set Top Box, Smart Home, Streaming, USA

Competition from dMVPDs puts new spin on U.S. market for pay TV subs
Jun 6, 2018 – Three-quarters (76%) of U.S. TV content viewers report subscribing to a traditional pay TV—cable, satellite, or telco—service, down from 86% in 2014, reveals the latest data from Horowitz Research’s State of Pay TV, OTT and SVOD report.
News categories: Horowitz Research, Adriana Waterston, Cable TV, Digital TV, IPTV, Market Research, Satellite, Streaming, USA, UX

Shakeout of U.S. streaming video providers is on the horizon
Jun 6, 2018 – As Netflix, Hulu and Amazon vie with each other for streaming market share, there are also value-based 'skinny bundles,' premium networks and genre-focused services aiming for the same space, leading to growing signs that the streaming market has become over-saturated.
News categories: L.E.K., Alex Evans, Digital TV, Market Research, Streaming, USA

PeerLogix announces contract with leading OTT streaming network
Jun 5, 2018 – PeerLogix (OTCQB: LOGX) has announced that it has partnered with a leading OTT TV network which will use the Company’s 4-year viewership library of over 60,000 television shows and movies for improved content procurement and recommendation.
News categories: PeerLogix, Big Data, Streaming, USA

Charter to offer Apple TV 4K to Spectrum cable customers
Jun 4, 2018 – Apple has announced that Charter Communications will begin offering Apple TV 4K to its customers. Customers will have access to live channels and on-demand programs via a Spectrum TV app on their Apple TV 4K, iPhone and iPad.
News categories: Apple, Charter Communications, Apps, Cable TV, Digital TV, Set Top Box, Streaming, USA

Nearly 40% of U.S. broadband households own a streaming media player
May 31, 2018 – Parks Associates has announced research showing that ownership of streaming media players has risen from about six percent of U.S. broadband households in 2010 to almost 40% at the beginning of 2018.
News categories: Parks Associates, Kristen Hanich, Digital TV, Market Research, Set Top Box, Streaming, USA

New 605 index measures impact of TV advertising on both branding and sales
May 30, 2018 – 605 has announced the launch of the 605 Impact Index which measures the impact of TV advertising on both branding and sales. The index will enable clients to optimize both brand marketing and sales outcomes from TV advertising investments.
News categories: 605, Ben Tatta, Aaron Bernstein, Sean Cunningham, Advertising, Big Data, USA

Comcast and Fandango add voice-activated movie ticketing via TV
May 30, 2018 – Comcast’s Xfinity and Fandango businesses have announced that Xfinity X1 customers can say 'Get tickets' into their voice remote while watching the movie trailer to search more than 30,000 theatrical screens in the U.S.
News categories: Comcast, Fandango, Nancy Spears, Mark Young, Cable TV, Digital TV, Set Top Box, Smart Home, USA