USA (United States of America) Digital TV News

Agreement brings MyBundle.TV streaming aggregation to NCTC members
Oct 12, 2022 – MyBundle.TV has entered into a partnership with the National Content & Technology Cooperative (NCTC). The agreement will give the cooperative's members access to tools that simplify the world of streaming TV.
News categories: Mybundle.TV, NCTC, Jason Cohen, Lou Borrelli, Cable TV, Digital TV, Streaming, USA

Roku to launch Smart Home product line with Walmart
Oct 12, 2022 – Roku (NASDAQ: ROKU) and Walmart (NYSE: WMT) have launched smart home products from Roku, including security cameras, video doorbells, lighting, plugs, and more, to be available exclusively in Walmart stores.
News categories: Roku, Walmart, Mustafa Ozgen, Mark Robins, Laura Rush, Digital TV, Smart Home, USA

Subscription renewal continues in the U.S. as consumers cut back
Oct 4, 2022 – 51% of U.S. consumers say that subscriptions now make up a 'significant' portion of their monthly spending, according to NRG. As inflation soars, however, people have been forced to make choices about their spending. That includes cutting back on subscriptions.
News categories: NRG, Digital TV, Market Research, Streaming, USA

More TV programmers tap Beachfront and Canoe to optimize ad revenues
Oct 6, 2022 – Beachfront and Canoe Ventures have announced that a growing list of TV programmers are adopting Beachfront's unified ad serving technology alongside Canoe's Service Assurance offering.
News categories: Beachfront, Canoe Ventures, Chris Maccaro, Mark Shepard, John Fant, Adam Mimnagh, Stevan Levy, Advertising, Digital TV, USA

VideoAmp adds second-by-second ad performance measurement
Oct 5, 2022 – VideoAmp has released 'Second-by-Second Ads Viewership' as a measurement offering to strengthen its currency solution. Advertisers and publishers gain access to second-by-second commercial performance data via a flexible UI.
News categories: VideoAmp, Tony Fagan, Berj Kazanjian, Advertising, Big Data, Digital TV, Set Top Box, Smart TV, USA

Almost 2/3s of U.S. video streaming subscribers canceled a service in the last year
Oct 5, 2022 – Video streaming service providers have been feeling the effects of 'streaming fatigue,' with nearly two out of three people canceling services because of price and non-use, according to a study published by Blue Label Labs.
News categories: Blue Label Labs, Digital TV, Market Research, Streaming, USA

Nielsen enables 'Always On' YouTube ad measurement
Oct 4, 2022 – Nielsen's 'always on' Digital Ad Ratings (DAR) will now measure YouTube video ad campaigns, providing data needed to better understand reach, manage frequency and prove the efficacy of media buys across desktop, mobile and CTV.
News categories: Nielsen, Kim Gilberti, Advertising, Big Data, Digital TV, USA

U.S. streamers now only spend 1 in 3 hours using traditional platforms
Sep 28, 2022 – Horowitz's latest report, tracking the evolution of the TV space, finds that streamers now only spend 1 in 3 hours using traditional platforms, with the majority of their viewing time spent streaming.
News categories: Horowitz, Adriana Waterston, Digital TV, Market Research, USA

BIA/Madhive report examines growth in US OTT ad spending
Sep 29, 2022 – A Madhive-sponsored report from BIA Advisory Services examines local OTT advertising trends, and programmatic buying that provides access to a network of OTT ad inventory from a variety of publishers.
News categories: BIA Advisory Services, Madhive, Advertising, Digital TV, Market Research, Streaming, USA