Sky+ breaks through 2 million boxesTuesday, January 2nd, 2007
BSkyB: Sky+ breaks through 2m boxes
British Sky Broadcasting (Sky) today announces that the total number of Sky+ boxes installed in customers’ homes has broken through 2 million for the first time. The milestone was reached after the number of Sky+ boxes grew by more than 50% in 2006, putting Sky on track to pass its target of 25% Sky+ penetration well in advance of the original schedule of 2010.
Jeremy Darroch, Sky’s Chief Financial Officer, said: “Passing the milestone of 2 million Sky+ boxes keeps us on track to break through our target of 25% penetration well ahead of schedule. The rapid growth of Sky+ shows strong customer demand for additional services and gives us great confidence as our multi-product strategy moves forward this year.”