Pay TV in Brazil grows fastest since 2002

Tuesday, January 26th, 2010
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According to Brazil’s Agência Nacional de Telecomunicações (Anatel), with 1,152,624 new subscribers in 2009, Brazil reached 7,473,476 pay TV households at the end of 2009.

The growth rate of 18.24% is the highest recorded since 2002 when the sector grew by 26% and just beats the 18.18% rate seen in 2008.

Year  Subscribers  Additions  Growth
----  -----------  ---------  ------
2002    3,553,294    732,972  26.00%
2003    3,597,599     44,305   1.20%
2004    3,851,112    253,513   7.00%
2005    4,176,358    325,246   8.40%
2006    4,583,125    406,767   9.70%
2007    5,348,571    765,446  16.70%
2008    6,320,852    972,281  18.18%
2009    7,473,476  1,152,624  18.24%

In December 2009, 121,733 households were added to the service, a growth of 1.66%.

Subscribers by technology:

              Jan        Feb        Mar        Apr        May        Jun
        ---------  ---------  ---------  ---------  ---------  ---------
Cable   3,836,181  3,906,844  3,969,642  3,983,063  4,054,754  4,097,131
MMDS      399,237    394,878    388,094    391,384    387,952    385,197
DTH     2,116,701  2,122,668  2,174,312  2,211,869  2,257,055  2,295,403
Others     22,576     22,576     22,731     23,821     24,324     24,324
        ---------  ---------  ---------  ---------  ---------  ---------
 TOTAL  6,374,695  6,446,966  6,554,779  6,610,137  6,724,085  6,802,055

              Jul        Aug        Sep        Oct        Nov        Dec
        ---------  ---------  ---------  ---------  ---------  ---------
Cable   4,156,976  4,215,698  4,262,932  4,287,580  4,292,879  4,314,593
MMDS      378,522    375,199    371,159    364,882    359,567    355,061
DTH     2,349,874  2,398,074  2,439,968  2,483,783  2,674,976  2,779,502
Others     24,324     24,323     24,321     24,321     24,321     24,320
        ---------  ---------  ---------  ---------  ---------  ---------
 TOTAL  6,909,696  7,013,294  7,098,380  7,160,566  7,351,743  7,473,476