Samsung Licenses Sorenson Spark for Playback of Internet Video on Mobile Devices
Tuesday, February 16th, 2010
New Licensee Represents Continued Significant Expansion of Sorenson Spark Licensing Program
SAN DIEGO — Sorenson Media today announced that Samsung has licensed the Sorenson Spark video codec to offer their mobile device customers broader access to the largest selection of videos on the Internet right from their mobile handsets. Samsung Electronics Co. Ltd., a leading mobile phone provider, will integrate the Sorenson Spark decoder into its mobile phones sold in South Korea and China.
With the Sorenson Spark decoder, Samsung will be able to give mobile consumers access to the widest and deepest base of online video content, including hundreds of millions of videos inaccessible through any other codec.
“¨Sorenson Spark is the industry’s most ubiquitous video codec and was the first codec used in Macromedia Flash, now Adobe Flash. Sorenson Spark enables mobile devices and other consumer products to playback the largest selection of videos on the Internet, including those on YouTube, the single largest online video destination site today.
“Samsung has established itself as a global leader in mobile communications and we are thrilled to partner with them to use Sorenson Spark to bring greater capacity to their mobile video technology offering,” said Douglas Cebik, director of business development for Sorenson Media. “Mobile device users want to view all online video content and cannot do it without Sorenson Spark.”
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